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Multifunction Centre Eden Marketing Plan
Pánek, Jakub ; Šíma, Jan (advisor) ; Truhelka, Tomáš (referee)
Title: Multifunction Centre Eden Marketing Plan Objective: The aim of the study is creation of Multifunction Centre Eden Marketing Plan in cooperation with representatives of E side property ltd. company, which would be usefull in the real conditions. Methods: SWOT, STEP analysis and analyse of competition. Interviews with E side property ltd. representatives will be made by In - depth interview method. Results: Draw up a Multifunctional Centre Eden Marketing Plan based on analyses and theoretical bases . Key words: Marketing plan , STEP analyse, SWOT analyse, soccer, Multifunction Centre Eden
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Multifunction Centre Eden Marketing Plan
Pánek, Jakub ; Truhelka, Tomáš (referee) ; Šíma, Jan (advisor)
Title: Multifunction Centre Eden Marketing Plan Objective: The aim of the study is creation of Multifunction Centre Eden Marketing Plan in cooperation with representatives of E side property ltd. company, which would be usefull in the real conditions. Methods: SWOT, STEP analysis and analyse of competition. Interviews with E side property ltd. representatives will be made by In - depth interview method. Results: Draw up a Multifunctional Centre Eden Marketing Plan based on analyses and theoretical bases . Key words: Marketing plan , STEP analyse, SWOT analyse, soccer, Multifunction Centre Eden
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Popularity of sports among elementary and high school students in CR
Truhelka, Tomáš ; Voráček, Josef (referee) ; Janák, Vladimír (advisor)
The thesis' annotation Title ofthe thesis: Popularity of sport in the Czech Republic among elementary and high school students Author's name: Tomáš Truhelka Deparbnent: Department of Kinanthropology and Humanities Subject of study: Sports Management Head ofthe thesis: PhDr. Vladimír Janák, CSc. No. ofpages: 83 No. ofenclosures: 2 Year ofthe Defense: 2008 Methodology: Analysis and evaluation ofthe information acquired by the question-form survey. Analysis itself is foregone by a theoretical introduction. Key words: History of sport, organization of sport, popularity of sport, marketing research, active and passive sport, ratings of sport, sporťs expenses Summary: The thesis' main goals are to state active and passive informanťs participation on sports and separate the observed sports and the actively performed sports. Next goal is to determine an individua!'s average sport equipment ownership and his/hers preferences of particular sports in media.
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