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	Sales Promotion and Advertising of a Specific Company Respecting the Reactions of Consumers Trofimenková, Miriam ; Richter, Vít (referee) ; Mráček, Pavel (advisor) The bachelor thesis is focusing on the online marketing communication of the company Cyklospeciality s.r.o. The thesis is based on the information described in the theoretical part. The analytical part examines the issue of gender of consumers in the marketing communication of the selected company, which is followed by analysis of competition and questionnaire research. Based on the obtained results, changes are suggested to adjust the online communication mix. Detailed record
	Marketing Communication for the Company's Entry into the Foreign B2C Market Trofimenková, Miriam ; Richter, Vít (referee) ; Mráček, Pavel (advisor) The diploma thesis is focusing on issue of marketing communication for company’s entry into the foreign B2C market. Theoretical part presents information necessary for understanding the issue of international marketing communication. In the analytical part, the current situation of the company and its external environment are examined. The analysis is supplemented by a questionnaire survey. Based on the results of the analyses, suggestions focused on online marketing communication when entering the foreign B2C market are formulated. Detailed record
	Sales Promotion and Advertising of a Specific Company Respecting the Reactions of Consumers Trofimenková, Miriam ; Richter, Vít (referee) ; Mráček, Pavel (advisor) The bachelor thesis is focusing on the online marketing communication of the company Cyklospeciality s.r.o. The thesis is based on the information described in the theoretical part. The analytical part examines the issue of gender of consumers in the marketing communication of the selected company, which is followed by analysis of competition and questionnaire research. Based on the obtained results, changes are suggested to adjust the online communication mix. Detailed record

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