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The analysis of job satisfaction
Tichopádová, Eva ; Khelerová, Vladimíra (advisor) ; Novák, Miloš (referee)
My thesis is focused on the analysis of job satisfaction in a particular firm considering motivation and employee loyalty. The diploma is divided into 4 parts. In the first chapter is defined the subject, goals and hypothesis. The second one is concerning with the theoretical knowledge of psychology, employee job satisfaction, motivation theories and their tools to increase the labour performance. The practical part is describing the company, its segmentation, policies and moreover the results of the research. On the basis of summarized theoretical and practical facts I suggest the system of arrangements, that could help to eliminate a low level of employee job satisfaction with the particular fields.
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Internet as a means of communication and promoting companies
Tichopádová, Eva ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The Internet is considered to be an enormous contribution in the human history. It does not mean only a certain "space", where people communicate, gain knowledge, but it also serves as an advertising space for companies. It is no longer important for companies to be able to orientate themselves purely on the market but also on the Internet. The goal of this thesis is an assessment of the options of internet marketing, because every good manager, who wants to keep pace with competition, realizes its advantages and necessities. The thesis is divided into 2 parts: theoretical and practical part. Theoretical one deals with the importance of the Internet in terms of marketing, marketing mix and communication mix on the Internet. The second part is focused on the practical application on the basis of the theoretical knowledge and represents a potential concept of marketing activities in the certain company into the future.
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