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Marketing Strategy Project Proposal for Small and Medium Enterprises
Takács, Jan ; Mráček, Pavel (referee) ; Kruntorádová, Markéta (advisor)
Bachelor´s thesis analyse and systematize complete process of marketing strategy creation. With the help of concrete examples of marketing projects, we will create a diagram which demonstrates marketing strategy course and gives options to make a free decision. The main goal of the thesis is to simplify and streamline implementation of marketing strategy into small and medium businesses. In bachelor thesis we will also find a concrete examples of marketing strategies for various clients and projects including visual materials and projected solutions.
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Comparison of Hydraulic Conditions in Primary Heating Networks
Mudrá, Martina ; Takács, Ján
The paper deals with the comparison of hydraulic conditions in the primary heating network of a selected section of the district heating system. The calculated state was compared with the actual state before the renovation of buildings and the calculated state with the expected state after the renovation of buildings connected to the district heating system. The aim of the paper is to point out the disproportions that exist in the real heating networks of district heating systems through pressure diagrams, as the hydraulics of the outer part of the heating system are not given sufficient attention. By reconstructing the original primary heat distribution and replacing the circulation pump on a selected section, hydraulic stability of the system and savings in operating costs can be achieved.
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Marketing Strategy Project Proposal for Small and Medium Enterprises
Takács, Jan ; Mráček, Pavel (referee) ; Kruntorádová, Markéta (advisor)
Bachelor´s thesis analyse and systematize complete process of marketing strategy creation. With the help of concrete examples of marketing projects, we will create a diagram which demonstrates marketing strategy course and gives options to make a free decision. The main goal of the thesis is to simplify and streamline implementation of marketing strategy into small and medium businesses. In bachelor thesis we will also find a concrete examples of marketing strategies for various clients and projects including visual materials and projected solutions.
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Efficiency Improvement Proposal for Recruitment Process in IT Company
Takács, Jan ; Kořistka, Martin (referee) ; Konečný, Štěpán (advisor)
Diploma thesis is discussing the whole recruitment process. It further explains possibilities of raising effectiveness while choosing the right employees and focuses on long-term growth and productivity as well as motivation. Furthermore it contains an analysis of current situation in this field along with several suggestions for changes and improvements towards the future. Last but not least, it provides peak at modern trends in recruiting the most perspective people.
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