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Proposal for Improving of Marketing Communication of selected Company
Třasoňová, Dominika ; Musilová, Simona (referee) ; Mráček, Pavel (advisor)
This diploma thesis focuses on marketing communication of selected company. Theoretical part of this thesis contains general basis of marketing mix which is pursuated to propagation and communication mix tools. Practical part provides analysis the communication mix of selected company. The aim of diploma thesis is to valorize theoretical knowledge together with practical analysis and define the recommendations to improve the marketing communication.
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Business Plan - Establishing of a Fish Store
Hökl, Matyáš ; Třasoňová, Dominika (referee) ; Heralecký, Tomáš (advisor)
The main subject of the thesis is the establisment of an aquarium shop in the city of Brno. The theoretical part will introduce basic consepts such as enterprise, entrepreneur, SWOT analysis, situation analysis or business plan structure. Furthermore, these terms will be used in the practical part togehter with the results of the survey.
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Marketing Research of Customer Satisfaction of Selected Company and its Services
Janková, Denisa ; Třasoňová, Dominika (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with marketing research of customer satisfaction with the services provided by a selected company. The theoretical part defines the problems, sets out the objectives of the diploma thesis and outlines the methodology of the solution. Theoretical background defines the main concepts, which are marketing, marketing research, service marketing and customer. An evaluation is included in the conclusion. The practical part introduces the selected company and the marketing research of customer satisfaction is realized. The aim of the diploma thesis is the design and evaluation of a questionnaire survey to determine the satisfaction and attitudes and preferences of customers in order to improve the current situation of the company.
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Marketing Research of Customer Satisfaction of Selected Company and its Services
Janková, Denisa ; Třasoňová, Dominika (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with marketing research of customer satisfaction with the services provided by a selected company. The theoretical part defines the problems, sets out the objectives of the diploma thesis and outlines the methodology of the solution. Theoretical background defines the main concepts, which are marketing, marketing research, service marketing and customer. An evaluation is included in the conclusion. The practical part introduces the selected company and the marketing research of customer satisfaction is realized. The aim of the diploma thesis is the design and evaluation of a questionnaire survey to determine the satisfaction and attitudes and preferences of customers in order to improve the current situation of the company.
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Business Plan - Establishing of a Fish Store
Hökl, Matyáš ; Třasoňová, Dominika (referee) ; Heralecký, Tomáš (advisor)
The main subject of the thesis is the establisment of an aquarium shop in the city of Brno. The theoretical part will introduce basic consepts such as enterprise, entrepreneur, SWOT analysis, situation analysis or business plan structure. Furthermore, these terms will be used in the practical part togehter with the results of the survey.
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Proposal for Improving of Marketing Communication of selected Company
Třasoňová, Dominika ; Musilová, Simona (referee) ; Mráček, Pavel (advisor)
This diploma thesis focuses on marketing communication of selected company. Theoretical part of this thesis contains general basis of marketing mix which is pursuated to propagation and communication mix tools. Practical part provides analysis the communication mix of selected company. The aim of diploma thesis is to valorize theoretical knowledge together with practical analysis and define the recommendations to improve the marketing communication.
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Marketing Research of Customer Satisfaction for Bobinie Photography
Třasoňová, Dominika ; Musilová, Simona (referee) ; Šimberová, Iveta (advisor)
This bachelor´s thesis focuses on marketing research of customer satisfaction for Bobinie Photography. Theoretical part thesis pursues to define marketing concepts, methods and techniques of marketing research, further it is concentrated on customer satisfaction and services. Practial part provides analysis of customer satisfaction mediated pursuant of questionnaire. The aim of bachelor´s thesis is to valorize theoretical knowledge together with practical analysis and define proposals to ensure pernament progress and stability.
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