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National Repository of Grey Literature 4 records found  Search took 0.01 seconds. 
Shared Workspace for Collaboration of a Customer and a Designer
 Studený, Zdeněk ; Španěl, Michal (referee) ; Beran, Vítězslav (advisor)
The thesis describes the design and creation of user interface made for cooperation of the client and the designer. This UI should motivate to keep the cooperation between the two parties continuous. It uses a concept of gamification which motivates the client. Gamification applies game mechanics into productive activities. The interface is realised in the form of web application aiming to create ahabit of using the application on regular basis. Additionally, the application invokes further project development. Usability testing provided data suggesting that the application helps with better understanding of the working process of the project and encourages the client to develop the project further.
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Models Supporting Decision Making of a Tourism Destination Management
 STUDENÝ, Zdeněk
This diploma thesis focuses on the application of system thinking and its methods to the issues of decision making within destination management and its organizations. The main aim of the thesis was to create a model to support decision making of destination management organization and to plan sustainable and responsible tourism development in the destination. A partial aim was to create a simplified model in which a simulation of the given system was performed. This aim has been applied to the destination of Cesky Krumlov. The contribution of the work is to find optimal decisions, policies and individual processes in order to assess the subsequent impacts and manage the development of tourism destination towards sustainability.
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Shared Workspace for Collaboration of a Customer and a Designer
 Studený, Zdeněk ; Španěl, Michal (referee) ; Beran, Vítězslav (advisor)
The thesis describes the design and creation of user interface made for cooperation of the client and the designer. This UI should motivate to keep the cooperation between the two parties continuous. It uses a concept of gamification which motivates the client. Gamification applies game mechanics into productive activities. The interface is realised in the form of web application aiming to create ahabit of using the application on regular basis. Additionally, the application invokes further project development. Usability testing provided data suggesting that the application helps with better understanding of the working process of the project and encourages the client to develop the project further.
Detailed record
Market position of a private label
 STUDENÝ, Zdeněk
This bachelor thesis is dedicated to private labels in a selected retail chain on the Czech market. The main aim of the thesis is to determine the market position of private labels based on how consumers perceive private labels. The thesis is divided into the theoretical and practical part. The theoretical part describes the problematics of brands and focuses primarily on private labels. The practical part consists of marketing survey which is realized by online questionnare survey. Based on survey results they were determined possible recommendations for the development of private labels.
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4 STUDENÝ, Zdeněk
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