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National Repository of Grey Literature

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The role of media in animal protection Sedláčková, Radana ; Trunečková, Ludmila (advisor) ; Nečas, Vlastimil (referee) Detailed record

Influence of Patriarchal Ideology on Media Construction of Vegetarianism: A Critical Discourse Analysis of Gender-Oriented Magazines Sedláčková, Radana ; Nečas, Vlastimil (advisor) ; Reifová, Irena (referee) This paper examines the influence of the dominant masculine-hegemonic ideology and gender- compliance on agenda setting and framing texts in the context of a healthy diet, respectively vegetarianism, which is considered a healthy alternative if this diet is balanced. With reference to the already existing academic work on the topic of health discourse in the context of patriarchal ideology, this thesis aims to uncover through discourse analysis of texts in Czech lifestyle magazines for men and for women latent and subtle ideological structures supporting the social status quo and at the same time reveal the influence of the social construction of masculinity and femininity to the discourse of vegetarianism. Detailed record

See also: similar author names
2	SEDLÁČKOVÁ, Renata
3	Sedláčková, Radka

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