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Business Plan Proposal for the Establishment of a Specialized Fitness Center
Saska, Marek ; Milichovský, František (referee) ; Zvejšková, Michaela (advisor)
This bachelor‘s thesis is dedicated to the topic of business plan proposal for the establishment and subsequent service of a specialized fitness center. The thesis is divided into three thematic sections. Theoretical knowledge related to the topic represent the first part. Followed by analytical section describing geographic location, competition and opportunities for promotion. In the final section are stated other requisites of business plan such as choosing supplier, secure funding, calculation or setting the prices. In conclusion, evaluation and the appropriateness of a business plan.
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Marketing Mix of Selected Hotel
Saska, Marek ; Vudková, Lucie (referee) ; Mráček, Pavel (advisor)
The master thesis deals with marketing mix and other marketing solutions for small hotel in Prague. The thesis is devided into three parts. First part contains marketing theory and explain terms related to the topic. Second part of this thesis is about marketing analysis, competition and description of the current situation in the hotel. Last part contains improvment proposal of marketing mix and other recommodations to improve its market position.
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Marketing Mix of Selected Hotel
Saska, Marek ; Vudková, Lucie (referee) ; Mráček, Pavel (advisor)
The master thesis deals with marketing mix and other marketing solutions for small hotel in Prague. The thesis is devided into three parts. First part contains marketing theory and explain terms related to the topic. Second part of this thesis is about marketing analysis, competition and description of the current situation in the hotel. Last part contains improvment proposal of marketing mix and other recommodations to improve its market position.
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Business Plan Proposal for the Establishment of a Specialized Fitness Center
Saska, Marek ; Milichovský, František (referee) ; Zvejšková, Michaela (advisor)
This bachelor‘s thesis is dedicated to the topic of business plan proposal for the establishment and subsequent service of a specialized fitness center. The thesis is divided into three thematic sections. Theoretical knowledge related to the topic represent the first part. Followed by analytical section describing geographic location, competition and opportunities for promotion. In the final section are stated other requisites of business plan such as choosing supplier, secure funding, calculation or setting the prices. In conclusion, evaluation and the appropriateness of a business plan.
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