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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis of the presumptions of Chile for tourism development
 Salačová, Kristýna ; Petrů, Zdenka (advisor) ; Valentová, Jana (referee)
The aim of this work is an analysis of the presumptions of Chile for the development of tourism. The intention is to set off Chile from the general characteristic of a country of "Latin America" and present this exotic destination to a Czech tourist. Other task is to map the range of Czech travel agencies tour offers to this country and see whether they are able to cover the potential of the area of Chile. The thesis also includes a SWOT analysis of Chile as a tourist destination. Finally, the intention is to prove that Chile is a safe and attractive tourist destination with a good potential and excellent conditions for tourism development. The thesis is divided into four parts. The aim of the first chapter is the definition of theoretical terms. The second chapter analyses the presumptions of Chile for the development of tourism. Examines the selective, localization and realization presumptions for the development of tourism in this territory. The third part describes the current situation of tourism in Chile. The last part of the thesis deals with the analysis of local agencies and thier offer of tours to Chile.
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Analýza výuky cestovního ruchu na vysokých školách v ČR
 Salačová, Kristýna ; Lechnýřová, Zuzana (advisor) ; Petrů, Zdenka (referee)
Tato práce analyzuje výuku cestovního ruchu na prezenční bakalářské úrovni studia státních a soukromých vysokých škol v České republice. Analýza je provedena podrobným srovnáním vyučovaných předmětů na jednotlivých školách a doplněna dotazníkovým šetřením, ve kterém se zjišťovala spokojenost studentů se studiem a výukou. Cílem práce bylo navrhnout doporučení na zlepšení pro Vysokou školu ekonomickou v Praze a její studijní obor Cestovní ruch a regionální rozvoj.
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4 Salačová, Kateřina
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