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Sponsorship of the Czech handball club
Straková, Karolína ; Šíma, Jan (advisor) ; Crossan, William Morea (referee)
Title: Sponsorship of the Czech handball club Objectives: The main objective of this diploma thesis is to create a sponsorship package to address and potentially gain the general sponsor of the Czech handball club TJ Sokol Nové Veselí. Methods: In this diploma thesis, qualitative methods are used - analysis of texts, documents, websites and social networks. Furthermore, a semi-structured interview was conducted with the vice-president of the club. Semi- structured interviews were also conducted with representatives of selected companies. Results: An analysis of the current situation and the interviews showed that the club does not currently have a comprehensive sponsorship package. Communication with sponsors always took place individually on the basis of specific negotiations and a comprehensive form was lacking, which reduced the effectiveness of negotiations. For this reason, the first part of the work focuses on the analysis of the current situation, the possibilities and the offer of counter-services that the club can offer. Based on this, one basic package was created, as the interviews showed that this strategy is more effective for the club. The created package was presented to the addressed sponsors, while the goal was achieved and a new sponsor was obtained for the club. Keywords:...
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Marketing communication of the TJ Sokol Nové Veselí handball sports club
Straková, Karolína ; Voráček, Josef (advisor) ; Crossan, William Morea (referee)
Title: Marketing communication of the handball club TJ Sokol Nové Veselí Objectives: The following bachelor thesis is focused on creating the measures and concepts of marketing communication of the handball club TJ Sokol Nové Veselí which will lead to its improvement. Methods: Quantitative methods - such as analysis of documents and various texts, official websites and social media profiles - were used in the practical part of this thesis. Marketing research is also based on semi-structured interview with the deputy chairman of the club, and semi-structured interviews with three fans of the club. Results: This thesis has revealed that the club does not use communication tools as effectively as it could due to its capabilities. The result of this work is the concept of possible improvements, which were involved in the marketing communication of the club during the creation of the concept itself. It was mainly about improving communication with its fans on individual profiles on social networks, websites or in direct communication. To maintain the positive development of changes, it is important that there is appointed employee working in the club who will work actively in this area. These suggestions led to improved communication between the club and its fans. Keywords: communication mix, online...
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Vliv genotypu na produkci konzumních vajec ve vybraném chovu
STRAKOVÁ, Karolína
The aim of this thesis was to compare the indicators of egg production of hens which are bred for production of consumable eggs i.e. Hy-Line Brown and Hy-Line White in selected farms. Selected parameters of egg production were evaluated during 12-months-laying cycle. In the selected farm during the monitored period was achieved the intensity of laying 86,8 %, laying at the initial state 26.5 eggs, number of eggs included in first quality class 96.4%, mortality of egg layer 1.06%, consumption of compound feed per 1 egg 130.0 g and consumption of compound feed per 1 feeding day 110.8 g. Hy-Line Brown showed higher intensity of laying (88,0 %, respectively 85,2 %), laying at the initial state 26.7 eggs, respectively 26.1 eggs, lower consumption of compound feed 128.7 g, respectively 133.2 g. Hy-Line White showed a statistically significant higher proportion of eggs included in the first quality (97.3%, respectively 85.4%), statistically significant lower mortality (0.49% and 1.51%) and statistically significantly lower consumption mixtures per 1 egg (100.7, respectively 114.9 g).
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