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The Influence of Advertising Regulation in the Tobacco Industry
Krobová, Kateřina ; Kincl, Tomáš (advisor) ; Rytina, Jan (referee)
The main aim of this theses is to outline the possibilities and ways of tobacco marketing regulation products and assess the effectiveness of these methods. The first part of the thesis is a theoretical part, which in addition to the basic definitions, history of advertising, advertising regulation of legal process in the European Union and the Czech Republic, describes possible methods of regulation. In this context with legal process will be pointed to the shortcomings of regulation. The second part is the practical part, which will be evaluated by secondary data. The main works are treasures of international studies and research investigating the effectiveness of regulation. The outcome will be a comparison of the consumption of tobacco products in different countries. In the introduction I define the basic notions of advertising and advertising regulations, and the ways in which advertising can be regulated. Subsequently look back into history and outline the evolution of advertising, regulation of tobacco products, and especially the reasons why there was a need of regulation. Praktical section will examine the efficiency of the regulation, that is to reduce the consumption of tobacco products. In conclusion, I will try to evaluate the impact of regulation on tobacco advertising.
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Cultural Differences in Webdesign
Rytina, Jan ; Kincl, Tomáš (advisor) ; Charvát, Michal (referee)
This paper deals with theory of cultural differences, specifically cultural differences in web design. This paper aims at websites of investment promotional agencies (IPAs) and its target is to find out whether IPA's websites reflect national culture of representing country, so there is a kind of cultural divergence, or if cultural convergence prevails. The research is based on assumptions and theories of Dutch scientist Geert Hofstede and content analysis is used as a research method. The results imply cultural convergence among websites of IPAs and at the same time influence of Western countries is noticeable. Cultural differences, websites, design, investment promotional agencies, Geert Hofstede.
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Impact of subsidies on economy of municipalities
Rytina, Jan ; Krbová, Jana (advisor) ; Pucandlová, Miroslava (referee)
The objective of this bachelor thesis named "Impact of subsidies on economy of municipalities" is assessing influence of subsidies that they might have on economy municipalities both in positive and negative way. The impact will be demonstrated by properly chosen indicators of financial analysis. First, theoretical part, deals with form to financial system of municipalities, where is described budget. Main target of second chapter is finding appropriate indicators and their brief explanation. Third part has been already practically oriented, there you might find analysis of budgets each municipalities in years 2005--2010 and provided by indicators of financial analysis is proving influence of received subsidies on their economy results. And the conclusion summarizes the findings.
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