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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Use of Price Discrimination in the International Markets
 Rosická, Markéta ; Oklešťková, Sára (referee) ; Luňáček, Jiří (advisor)
The diploma thesis is focused on price discrimination of a selected company operating in an international environment. The work is divided into three main parts. The theoretical part of the thesis describes the key concepts and characteristics necessary to understand the issues related to the topic of the thesis. The analytical part of the work is focused on the description of the current state of the company in selected foreign markets. The proposal part of the work used the method of multiple regression analysis and also presents possible proposals and recommendations for price discrimination in individual foreign markets with regard to the purchasing power of individual countries.
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Use of Price Discrimination in the International Markets
 Rosická, Markéta ; Oklešťková, Sára (referee) ; Luňáček, Jiří (advisor)
The diploma thesis is focused on price discrimination of a selected company operating in an international environment. The work is divided into three main parts. The theoretical part of the thesis describes the key concepts and characteristics necessary to understand the issues related to the topic of the thesis. The analytical part of the work is focused on the description of the current state of the company in selected foreign markets. The proposal part of the work used the method of multiple regression analysis and also presents possible proposals and recommendations for price discrimination in individual foreign markets with regard to the purchasing power of individual countries.
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Proposal of Marketing Plan
 Rosická, Markéta ; Radvan,, Michal (referee) ; Novák, Petr (advisor)
This bachelor thesis describes current condition of marketing plan of company Shine&Shine and a vision of new, more effective plan to extend its product range and expand abroad. The first part focus on theoretical point of view of marketing and Marketing Investigation. In the second part is projected analysis of current condition of the company, particularly its market supply. The third part includes the marketing plan and planning of short-term and long-term goals to maximalize sales of each products.
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See also: similar author names
1 Rosická, Martina
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