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Implications of TikTok's algorithm and user interaction on political preferences
Rejchrtová, Karina ; Shavit, Anna (advisor) ; Rosenfeldová, Jana (referee)
In today's digital age, social media is a pivotal tool for political campaigns. With the growing importance of social media in politics, it is essential to understand how the algorithms of these platforms can influence voter preferences. In particular, platforms like TikTok attract younger voters, which political parties use to spread their messages. The topic of examining the effects of social media algorithms on political campaigns is now very important, especially considering how algorithms can favor certain types of content and thus influence voting behavior. Current research of this topic so far has shown that although social media algorithms are designed to increase user interaction, they can have side effects such as polarizing opinions or unfair representation. Eli Pariser in the book "The Filter Bubble" pointed out the potential danger of such algorithms in creating closed information bubbles. Tarleton Gillespie in the book "Custodians of the Internet" then addresses the role of platforms in moderating content and deciding what goes viral. In the context of the upcoming European elections in 2023, I will focus on the issue of the manifestation of the TikTok algorithm and user interaction on political preferences. The thesis will examine what political content is preferred on TikTok,...
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Research of positioning of brand second hand stores on the Czech market
Rejchrtová, Karina ; Schneiderová, Soňa (advisor) ; Koudelková, Petra (referee)
This bachelor thesis examines how customers perceive the position of second hand stores with their own brand on the Czech market. As this is a relatively new segment of shops, the work also largely focuses on how the second hand market originated and why it is growing so fast. Among other things, it deals with the change in customers' shopping behaviour, which is one of the reasons. This work aims to find out how second hand stores with their own brand stand in comparison with chain stores and second hand stores without their own brand. Part of the work is also the design of a pyramid of the second hand market, which divides second hand brands into segments designed according to the pyramid of brands by author Harriet Posner. The research was conducted by a questionnaire survey. In analysing the answers of the respondents in the practical part, theoretical knowledge was used and based on the results, the findings and conclusions that emerge from the research were expressed in the conclusion.
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