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National Repository of Grey Literature

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Radio newscast: specific features of auditive dissemination of information Punčochář, Jan ; Kraus, Jiří (advisor) ; Nečas, Vlastimil (referee) The theses entitled "Radio newscast: specific features of auditive dissemination of information" deals with the influence of the lucidity of the radio newscast language on the volume of verbal sound information absorbed by the listener. Applying the method of psychological experiment it is examined whether the listeners can remember texts written according to the principles of radio writing better than texts in the factual style of the news of the Czech Press Agency. The issue addressed is set in the context of the current research in the field of media studies. The paper also offers a survey of experiments used for radio audience research. The thesis also includes a brief history of the radio newscast in the Czech lands focused, above all, on the sources of information used and the language applied. Detailed record

Český rozhlas: identifikace zákazníků a způsoby měření jejich spokojenosti Punčochář, Jan ; Plášková, Alena (advisor) ; Richter, Petr (referee) Práce specifikuje obecný postup měření spokojenosti zákazníků pro potřeby Českého rozhlasu. Mediální organizace působí současně na trhu inzerentů a na trhu příjemců, rozhlas veřejné služby navíc musí plnit požadavky stanovené zákonem o ČRo. Práce analyzuje metody, kterými lze měřit spokojenost jednotlivých skupin zákazníků, a navrhuje, jak tyto metody provázat. Detailed record

See also: similar author names
3	PUNČOCHÁŘ, Jiří
3	Punčochář, Jiří

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