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Marketing Strategy of Agency Motiv P s.r.o.
Pražáková, Lucie ; MBA, Šárka Moravcová, (referee) ; Chlebovský, Vít (advisor)
The main objective of this thesis is to design a marketing strategy for the agency Motiv P Inc. The theoretical part of the thesis defines the basic concepts of marketing. The analytical part focuses on a comprehensive analysis of the current situation of the company. Based on this analysis, a marketing strategy will be developed that will include suggestions and recommendations for improvement, which will contribute to reaching more potential clients, brand building and consequently obtaining a stronger market position.
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Proposal of a Project Financed by ESF
Pražáková, Lucie ; Jelínková, Šárka (referee) ; Koleňák, Jiří (advisor)
The bachelor thesis deals with problem of reaching the grant from the European Social Fund through the Human Resources and Employment Operational Programme. The main goal of the thesis is to suggest the outline of the project for the Motiv P agency which enables to gain financial resources from the European Social Fund. Particularly, it deals with the project which supports the long term unemployment women, the women in maternity leave, and the women starting their own business. The theoretical part of the work explains the rules and the concepts which have to be taken into account to submit the project funded from the Human Resources and Employment Operational Programme.
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Study of degradation behavior of abacavir using a diamond film electrode
Pražáková, Lucie ; Kubíčková, Anna (advisor) ; Kozlík, Petr (referee)
In this work the electrochemical degradation behavior of the drug abacavir is studied with the use of boron-doped diamond electrode. Oxidative degradation of the active substance abacavir, used to treat patients with HIV disease, was studied in a batch of three-electrode and two-electrode settings. In this work, the characteristics of five working boron-doped diamond electrodes, differing in a boron/carbon doping ratio of 500 ppm, 1000 ppm, 2000 ppm, 4000 ppm and 8000 ppm, were studied. The degradation in the three-electrode arrangement took place under potenciostatic electrolysis at potentials from 0,6 V to 2,0 V. The degradation in the two-electrode arrangement took place under conditions of potenciostatic electrolysis at higher potentials from 2,0 to 4,5 V. Optimal degradation, to the required values up to 25 %, was achieved at a potential of 3,5 V for an oxidation time of 10 minutes on a boron-doped diamond electrode with a boron/carbon doping ratio of 500 ppm and 1000 ppm. Separation and determination of abacavir and its degradation products were performed by ultra-high performance liquid chromatography with a mass detector. The degradation of abacavir produced two known degradation products, DP1 with relative retention times of 0,40 and DP2 with relative retention times of 0,45. The...
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The use of electrochemical oxidation in abacavir degradation studies
Pražáková, Lucie ; Kubíčková, Anna (advisor) ; Kozlík, Petr (referee)
The focus of this bachelor's thesis is the electrochemical degradation of abacavir. Abacavir is the active pharmaceutical ingredient of the medicine for human immunodeficiency virus (HIV). It was developed an electrochemical method for the oxidation of abacavir, including its excipients found in Ziagen tablets given to patients. Abacavir at a concentration of 0,15 mg·cm-3 was oxidized electrochemically at a constant potential (1,15V) on a specially assembled three-electrode apparatus. Subsequently, the quantity and type of the resulting products were analysed by a previously optimized chromatography method. The oxidation was relatively fast. After 7 minutes about 20 % of abacavir was oxidized. Two oxidation products were formed and their structures were confirmed by mass spectrometry.
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Proposal of a Project Financed by ESF
Pražáková, Lucie ; Jelínková, Šárka (referee) ; Koleňák, Jiří (advisor)
The bachelor thesis deals with problem of reaching the grant from the European Social Fund through the Human Resources and Employment Operational Programme. The main goal of the thesis is to suggest the outline of the project for the Motiv P agency which enables to gain financial resources from the European Social Fund. Particularly, it deals with the project which supports the long term unemployment women, the women in maternity leave, and the women starting their own business. The theoretical part of the work explains the rules and the concepts which have to be taken into account to submit the project funded from the Human Resources and Employment Operational Programme.
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Marketing Strategy of Agency Motiv P s.r.o.
Pražáková, Lucie ; MBA, Šárka Moravcová, (referee) ; Chlebovský, Vít (advisor)
The main objective of this thesis is to design a marketing strategy for the agency Motiv P Inc. The theoretical part of the thesis defines the basic concepts of marketing. The analytical part focuses on a comprehensive analysis of the current situation of the company. Based on this analysis, a marketing strategy will be developed that will include suggestions and recommendations for improvement, which will contribute to reaching more potential clients, brand building and consequently obtaining a stronger market position.
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