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The representation of economic sectors among the partners of Czech professional sport with a focus on the gambling and alcohol industry
Pokorný, Dominik ; Šíma, Jan (advisor) ; Křivda, Tomáš (referee)
Title: The representation of economic sectors among the partners of Czech professional sport with a focus on the gambling and alcohol industry Objectives: The primary objective of the thesis is to conduct a survey focused on the industrial composition of partners supporting professional sports entities with representation in the highest competitions of Czech sport. Thus, the thesis provides a comprehensive overview of the composition of industries supporting Czech professional sport. The thesis also aims to provide a more detailed look at a group of controversial areas of the economy that are often integral to sports partnerships. Methods: The method of sequential collection of virtual data from primary sources, i.e. official websites of the included sports entities, is used. The whole process is carried out within Microsoft Excel, where all sports entities with their listed partners are recorded, which are always assigned the relevant partnership type and the corresponding defined industry sector. In the same program, the resulting statistics are then prepared and represent the official output of the thesis. Results: The diploma thesis presents an extensive and detailed overview of the structure of industries represented among the partners of sports entities belonging to the sphere of Czech...
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Industry representation among the sponsors of Czech professional sport
Pokorný, Dominik ; Šíma, Jan (advisor) ; Čáslavová, Eva (referee)
Title: Industry representation among the sponsors of Czech professional sport Objectives: The main purpose of the bachelor thesis is to chart the industries in which sponsors of Czech professional sport operate. Part of the thesis is also a mutual comparison of the resulting statistics of all included sports. Methods: Analysis of publicly available virtual data, gradually collected on the official websites of sports subjects that were included in the thesis. The complete analysis process was implemented in Microsoft Excel, where the resulting statistics were also constructed and adequately organized. Results: Through the analysis of virtual data, statistics were produced, which together present the representation of established industries in Czech professional sport. The resulting data are divided in detail according to individual sports and specified types of sponsorship, which allows any mutual comparison between these categories. The work also contains summary statistics uniting all included sports subjects. The published results can be used as a basis for the creation of reports and professional publications dealing with sports sponsorship or for the implementation of other, more detailed, research of a similar nature. Keywords: sponsorship, industries, advertisement, sport advertisement,...
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