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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing strategy of Tatran Omlux Střešovice
 Podhráský, Michal ; Štědroň, Bohumír (advisor) ; Voráček, Josef (referee)
Title: Marketing strategy of Tatran Omlux Střešovice Objectives: The aim of this work is to evaluate the current marketing activities of club Tatran Omlux Střešovice. Based on the findings suggest such measures that would increase the interest of visitors and partners of the club. Methods: Case study, analysis of club the document, interview, SWOT analysis Results: Suggested activities that would improve the club had its marketing mix as to its fans and partners. Keywords: floorball, Tatran Omlux Střešovice, sports marketing, analysis
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