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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketingová analýza značky Yves Saint Laurent v portfoliu společnosti L´Oréal
 Petránková, Tereza ; Postler, Milan (advisor) ; Bartošová, Gabriela (referee)
The aim of this thesis Marketing analysis of brand Yves Saint Laurent in portfolio L'Oréal is analysis of brand Yves Saint Laurent. The theoretical part focuses mainly on marketing, brand, luxury, analysis of brand and marketing strategies. Practical part based on the findings in theoretical part analysed brand - history, indentity, value and marketing strategy and reccomend new marketing strategies.
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Branding building of selected brand
 Petránková, Tereza ; Průša, Přemysl (advisor) ; Civín, Ivan (referee)
The aim of this thesis is to create new brand. It focuses mainly on brand elements usage, brand personality, brand equity, brand building through and marketing communication.In practical part of study, I create a my own brand. Based on the findings, recommendations, which should make brand management, are formulated.
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