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The Proposal of Improving the Company Promotion
Kopřivová, Gabriela ; Sedlák, Petr (referee) ; Petráš, Jiří (advisor)
This bachelor thesis was elaborated for the company AUTOELEGANCE BRNO, s. r. o. It evaluates its current methods of promotion and examines imperfections in this field. It contains a proposal of improving the company promotion concentrated especially on field of advertising and sales promotion, which includes new methods of the company promotion and their application in practice.
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The Proposal of Development of Firm
Volavý, Marek ; Brookesová, Blanka (referee) ; Petráš, Jiří (advisor)
The subject of this Bc. thesis is analyses and proposal of development on the company Grant G.T. s.r.o., which is focused on the gifts wholesale. I am analysing here the market and the competition. Next part is about strenght and weaknesses of the company, problems which has to faced and proposals of solutions.
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The Proposal of Amplification of Marketing Activities of the Company
Dítě, Filip ; Sekanina, Ignác (referee) ; Petráš, Jiří (advisor)
The aim of this thesis is the proposal of amplification of marketing activities of the company. This work consist of the theoretical, analytical and practical parts. On the basis of findings of analysis are formulated particular proposals of amplifications of marketing activities in practical section. This proposals should give support to the company marketing strategy and help to achieve company aims.
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