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National Repository of Grey Literature

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The use of selected elements of internet marketing in a particular specialized e-shop Pavlíková, Olga ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee) This diploma thesis concerns the analyses of a particular e-shop selling specialized sports equipment. The first part of the thesis deals with a theoretical background of the internet marketing. In the next part the thesis analyses the e-shop, its competitors and compares them with each other. The main part of the thesis includes new proposals that should lead to the better and stronger position in the market and make the selling increase. In conclusion, the thesis evaluetes these propasals in terms of how it shall contribute to the increase of competitiveness of the e-shop. Detailed record

European Union's dependence on imports of energy resources from Russia Pavlíková, Olga ; Stuchlíková, Zuzana (advisor) ; Sudliankou, Aliaksandr (referee) Gas Crisis in 2006 and especially in January 2009 showed the need of diversification of the energy routes to the European Union, in a case that a gas pipeline to Ukraine is cut off, most of the European Union's Member States will suffer from the lack of gas. The priority is not to reduce dependence on Russia but it is the consolidation of relations which is beneficial to both parties because the relationship is reciprocal rather than unilateral. To strengthen the energy security of the European Union there is a number of projects - new pipelines (Nord Stream, South Stream, Nabucco), and the import of LNG is being improved. Detailed record

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