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Bussines Plan
Škoda, Martin ; Pavel, Lukáš (referee) ; Pavláková Dočekalová, Marie (advisor)
The main objective of bachelor thesis is business plan elaboration for e sport bar establishment in Brno city. Theoretical part is focused on defining basic concepts of businesses. Information from theoretical part is used in practical part. Practical part is focused on analysis of market and business environment. For purpose of research in communities with potential customers the survey was made. Business plan proposal is based on the information from previous work. Results of the research and evaluation of feasibility are described in conclusion.
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Electronic geocaching
Pavel, Lukáš ; Babnič, Patrik (referee) ; Burda, Karel (advisor)
The goal is to design and implement a concept of electronic geocaching with contactless smart card and cell phone with NFC interface. In the first chapter I describe geocaching and try to familiarize the reader with this game. The second chapter deals with the issue of smart cards, I describe here the contact and contactless cards and their security. In the third chapter, I describe use and security of radio communication interface NFC. In the fourth chapter, I describe the principles of symmetric and asymmetric cryptography and selected cryptographic techniques. In the fifth chapter is description of proposed solution for electronic geocaching with digital signature. The last chapter describes all created applications.
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Phonetic transcription of Czech
Pavel, Lukáš ; Křupka, Aleš (referee) ; Sysel, Petr (advisor)
The goal is to create an application for automatic transcription of Czech language into a phonetic form. The first chapter of this thesis describes the basic phonetic units, alphabets and symbols, that phonetic alphabet uses. The second chapter describes in detail the rules of phonetic transcription of Czech language, including specific examples. Finally, in the third chapter is a description of the application created in C programming language, including flowcharts for better orientation in its functions.
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Optimalizace webového frontendu
PAVEL, Lukáš
This diploma thesis aims at optimalization of web frontend speed performance and creation of own methodolology for optimalization and measurment. The first part contains an overview of technologies currently used for design and development on a web frontend. The second part is research of optimization methods and metrics used for measurement. There is created my own methodolology for optimizing the web frontend in the third part of the thesis. The practical part consist of verifying the methodology based on the web presentation of the company ČR Beton Bohemia spol. s r.o. It also includes its evaluation.
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Corporate web - optimmalization and design tools
PAVEL, Lukáš
This bachelor thesis deals with optimization and tools for designing websites. Subjects of the first part are the research of methodologies for designing websites which are using Wordpress CMS. Further is created a survey of modern technologies usable on websites. The second part is the preparation of a new website using UML with emphasis on modern technology for the company DruidCZ Ltd. In the end is the comparison of the current and newly created website for selected metrics.
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Bussines Plan
Škoda, Martin ; Pavel, Lukáš (referee) ; Pavláková Dočekalová, Marie (advisor)
The main objective of bachelor thesis is business plan elaboration for e sport bar establishment in Brno city. Theoretical part is focused on defining basic concepts of businesses. Information from theoretical part is used in practical part. Practical part is focused on analysis of market and business environment. For purpose of research in communities with potential customers the survey was made. Business plan proposal is based on the information from previous work. Results of the research and evaluation of feasibility are described in conclusion.
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Phonetic transcription of Czech
Pavel, Lukáš ; Křupka, Aleš (referee) ; Sysel, Petr (advisor)
The goal is to create an application for automatic transcription of Czech language into a phonetic form. The first chapter of this thesis describes the basic phonetic units, alphabets and symbols, that phonetic alphabet uses. The second chapter describes in detail the rules of phonetic transcription of Czech language, including specific examples. Finally, in the third chapter is a description of the application created in C programming language, including flowcharts for better orientation in its functions.
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Electronic geocaching
Pavel, Lukáš ; Babnič, Patrik (referee) ; Burda, Karel (advisor)
The goal is to design and implement a concept of electronic geocaching with contactless smart card and cell phone with NFC interface. In the first chapter I describe geocaching and try to familiarize the reader with this game. The second chapter deals with the issue of smart cards, I describe here the contact and contactless cards and their security. In the third chapter, I describe use and security of radio communication interface NFC. In the fourth chapter, I describe the principles of symmetric and asymmetric cryptography and selected cryptographic techniques. In the fifth chapter is description of proposed solution for electronic geocaching with digital signature. The last chapter describes all created applications.
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Development Of Advertising Market In Czech Republic
Pavel, Lukáš ; Průša, Přemysl (advisor)
Práce "Vývoj reklamního trhu v ČR" pojednává o historickém vývoji fenoménu zvaného reklama od dob jeho počátků ve starověku, přes antiku, středověk až po současnost. Kromě stručného celosvětového vývoje je v ní podrobněji popsán především vývoj na našem území. Rovněž se tato práce zabýva významem agenturní propagační činnosti a legislativním pozadím reklamy.
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Creation of marketing strategy of 1. VOX, a. s.
Pavel, Lukáš ; Postler, Milan (advisor) ; Zeithaml, Pavel (referee)
The diploma thesis is focused on creation of marketing strategy of educational company 1. VOX, a. s. that is active a couple years in the adult education market. The main goal of the thesis is to analyze the company's current situation, then formulate a proposal for an optimal marketing strategy, which would be consistent with company objectives. The first part of the thesis is devoted to the theoretical framework - the process of marketing strategy and description of analyses used - the general and occupational external surroundings analysis, internal analysis, Porter's five forces model and SWOT analysis. The methodology part describes the methods of collecting and processing data from surveys conducted. In the practical part the author deals with the description of 1. VOX, a. s. activities and thorough analysis of internal and external environment. On the basis of these analyses the author formulates a specific marketing strategy, including proposals of deficiencies elimination and recommandations of potencial improvements.
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