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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Strategic analysis of KMOTR - Masna Kroměříž a.s.
 Pažoutová, Iveta ; Strouhal, Jiří (advisor) ; Čámská, Dagmar (referee)
This Master's thesis deals with the strategic analysis of the company KMOTR - Masna Kroměříž a.s. for the period 2009 -- 2013 and a comparison of its results with selected competitors. Consequently there is analysed the sector where KMOTR operates. The thesis is divided into three major parts. The first part deals with the theoretical basis for financial analysis and strategic sector analysis. Another part is focused on the analysis of the production and preserving of meat and meat products and introduction of selected competitors. Last part comprises my own analysis based on public financial statements. In the conclusion there is presented a summary of the most important results and recommendations for improvement of the company situation.
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Loyalty programs for children and their influence on children´s behaviour as a consumer
 Pažoutová, Iveta ; Ryšavá, Monika (advisor) ; Zamazalová, Marcela (referee)
The thesis is focused on loyalty programs for children. The aim is to develop a recommendation for a particular company, how its loyalty program should look like. The theoretical part includes familiarization with loyalty programs and describe the market segment - children. The practical part describes, what the brand "Kubik" offers for children. One component of my work is a research conducted in a group of children aged 8 to 11 years through questionnaires, which are divided into two parts - a general and a specific focusing on drinks Kubik. From the outputs of the research the impact of children as consumers is analyzed and recommendations for the brand Kubik how it should create a loyalty program for children is outlined.
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