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Analysis of Selected Loyality Programs of Air Companies
Pašková, Michaela ; Vaško, Martin (advisor) ; Abrhám, Josef (referee)
This work deals with loyalty programs, in airline industry mostly known as frequent flyer programs. Most airlines today offers a program in which customers can earn points as a reward for their tickets flown. The first part of the work is devoted to a research of literature on the subject, the development of loyalty programs , expected effect and their impact on clients and company profit. The second part focuses on the application of theoretical knowledge in practical study of loyalty programs of two major European airlines - Air France and Lufthansa. A practical analysis and comparison of the two programs is carried in terms of comparing the parameter and differences of the programs.
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Influence of entrance low-cost airlines to market of aviation transport
Pašková, Michaela ; Mervart, Michal (advisor) ; Míšek, Karel (referee)
The topic of this thesis is Influence of entrance low-cost airlines to market of aviation transport. The thesis describes aviation transport as a whole, its history, present and its meaning. Next there is described full budget airlines. The main part of this thesis is focused on low cost airlines, their history, present, future, meaning and influence of the entrance to market of aviation transport. At the end of this thehis there is comparison of full budget airline and low cost airline, their services and prices.
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