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Economic Crisis: Media Representation and Public Opinion
Picková, Martina ; Jeřábek, Hynek (advisor) ; Remr, Jiří (referee)
This thesis deals with the current global recession, its presentation in the media, and the public opinion on the economic situation in the Czech Republic. It is based on the theory of agenda-setting. Content analysis is used to examinate the intensity of attention of two different journals paid to the subject of the recession in the observed period September 2007 - December 2011, with a special focus on December 2008. The objects of the current study are two Czech nation-wide journals: the economic newspaper Hospodářské noviny and the tabloid newspaper Blesk. The study shows that the economic journal presents the recession more intensively, from a more general point of view, and questions the causes of the recession. The tabloid concentrates on the Czech Republic, writes about the recession primarily in the context of non-economical news (especially sport), and does not use the mechanisms typical for tabloids as much as expected. A secondary analysis of the outcomes of public opinion surveys examines the readerships of these journals separately. The economic expectations of the readers of the economic journal correspond with the intensity of attention paid by this journal to the recession, but only in the first half of the analysed period. The expectations of the tabloid readers correspond with...
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Economic Crisis: Media Representation and Public Opinion
Picková, Martina ; Jeřábek, Hynek (advisor) ; Remr, Jiří (referee)
This thesis deals with the current global recession, its presentation in the media, and the public opinion on the economic situation in the Czech Republic. It is based on the theory of agenda-setting. Content analysis is used to examinate the intensity of attention of two different journals paid to the subject of the recession in the observed period September 2007 - December 2011, with a special focus on December 2008. The objects of the current study are two Czech nation-wide journals: the economic newspaper Hospodářské noviny and the tabloid newspaper Blesk. The study shows that the economic journal presents the recession more intensively, from a more general point of view, and questions the causes of the recession. The tabloid concentrates on the Czech Republic, writes about the recession primarily in the context of non-economical news (especially sport), and does not use the mechanisms typical for tabloids as much as expected. A secondary analysis of the outcomes of public opinion surveys examines the readerships of these journals separately. The economic expectations of the readers of the economic journal correspond with the intensity of attention paid by this journal to the recession, but only in the first half of the analysed period. The expectations of the tabloid readers correspond with...
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Klient access of tax office establishment to public
PICKOVÁ, Martina
The object of the bacheloŕ s work The cliental approach of emploees of the Financial Office to the public is to analyse the approach of the organisation of public administration to their cleints. In its theoretical part it informs about the history and the prezent of the administration of taxes in the Czech Republic. Its practical part is aimed to the cliental approach, its description, analysis and interpretation and how it is used in the terriotorial autority of The Financial Headquarters in České Budějovice in The Fiancial Office in Jindřichův Hradec.
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