National Repository of Grey Literature 4 records found  Search took 0.01 seconds. 
Selected instruments of political marketing
Pečmanová, Jana ; Boučková, Jana (advisor) ; Štědroň, Bohumír (referee)
This thesis is focused on political marketing, especially negative campaign. It describes Parliamentary elections in the Czech republic in 2010 and instruments were used.
Efficiency of utilization of industrial zones in the South Bohemia
PEČMANOVÁ, Jana
This thesis attends to the valuation the effectiveness of selected industrial zone focus on newly created jobs. Firstly, it attends to the problems of the funding for the industrial zone and its advantage and disadvantage. Then recount programs of industrial zones supported by the government and from the European Union. Subsequently it includes the labour market and the tax quota. The practical part is focused on industrial zones in the South Bohemia which were supported by government programs to assess the effectiveness of selected industrial zones focus on the newly created jobs as an instrument for influencing the rate of unemployment in the locality.
Life Insurance as a Part of Staff Benefits in a Firm
PEČMANOVÁ, Jana
This thesis attends to the valuation of life insurance as an instrument that affects the economy of a chosen firm. Firstly, it attends to the introduction to system of insurance. Then recount insurance, especially life insurance, its advantage and disadvantage. Subsequently it includes a risk analysis and principles of risk elimination by the insurance. The practical part is focused on life insurance products of specific insurance company, on the valuation of life insurance usage in chosen firm and on the usage of life insurance as the instrument that affects the economy of a chosen firm.
A political image and negative campaigns
Pečmanová, Jana ; Horová, Olga (advisor) ; Malík, Stanislav (referee)
This essay comprises two themes of a political marketing. It describes constituent elements of image of political subjects and factors that influences it. The second theme comprises negatives and positives of negative campaigns. The practical part shows opinions of these areas. Inhabitants of small town join the research.

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5 Pečmanová, Jana
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