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National Repository of Grey Literature

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Brand perception PAVLÁSEK, Milan The aim of this thesis is to analyze the brand perception. The practical part of this thesis consists of the applicaton of the theoretical knowledge to the Budweiser Budvar brand with the respect to its values and communication campaign. The main part of this thesis consists of the questionnaire. The summary of this thesis is made of the results of questionnares and proposal of improvements to this brand in the Czech Republic. Detailed record

Financial analysis of MOTOR JIKOV Strojírenská, a. s. Pavlásek, Milan ; Mikan, Pavel (advisor) ; Špička, Jindřich (referee) The goal of this thesis is the evaluation of the financial situation of MOTOR JIKOV Strojírenská, a.s.. The thesis consists of a theoretical part, where is explained a procedure for the construction of particular indicators and methods and of a practical part where are these methods applied to MOTOR JIKOV Strojírenská, a.s.. The methods used in this thesis are analysis of absolute, ratio and differential indicators, balance rules, economical normals, the Du Pont's decomposition, the value indicator EVA, creditworthy and bankruptcy models, comparison with the sector The conclusion contents summary and evaluation of the financial situation of the company. Detailed record

See also: similar author names
3	Pavlásek, Martin
1	Pavlásek, Michal
2	Pavlásek, Milan

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