National Repository of Grey Literature 7 records found  Search took 0.00 seconds. 
G. Lipovetsky: The Painless Ethics
Pavelcová, Tereza ; Jirsa, Jakub (advisor) ; Čapek, Jakub (referee)
The aim of this bachelor thesis is to follow and to critically interpret the proposition about the development of ethics and morality in the work of Gilles Lipovetsky both on specific examples from the history of ethics and its contemporary reflections. The thesis should clarify in what cases is his philosophical and sociological diagnosis, analysis and prediction justified and where it is on the contrary problematic and why. Lipovetsky's proposition in his book The Twilight of Duty is that contemporary moral "boom" is actually a shock and not only a comeback or a revitalization of the traditional morality. It would be no exaggeration to say that contemporary morality is definitely leaving the traditional one behind. The ambition of the thesis is also to give a formulation of the character and typical manifestation of Lipovetsky's "postmoral ethics of the third type" with neither religious nor lay basis in form of duty. The thesis is aware of the tension between the ethical ardor and decadence, the incitements to individualism and the demands of society, in short the tension between responsible and irresponsible ethics. The aim is also to try to justify the applied ethics of responsibility formulated by Lipovetsky, which is to be set in the period of "the twilight of duty", when we no longer have a...
The Greatest Message of All: Options of Evangelisation in the Digital Era
Pavelcová, Tereza ; Koudelková, Petra (advisor) ; Soukup, Martin (referee)
This diploma thesis is concerned with characteristics of evangelization in Czech media in the year 2015. On the basis of the turning points in Christian life in the 20th century, their key documents while being aware of the privatized spirituality in post-modern Europe, decline of institutional religion and a complete change in lifestyle this diploma thesis analyses the "communication strategy" of the church that should appeal to readers unaware of the Gospel message. The practical part of thesis has two sections. The content analysis quantifies the manifestations of the mission aim in chosen print and on-line media, such as selected journalistic genres, main and side themes, using headline rhetoric, visual element and also by references to Christian communities or by publishing contact details of spiritual authorities. The qualitative semiotic analysis of a smaller number of texts then constitutes paradigmatic models of print and on-line media based on most frequent codes and the focus on self- evangelization among the Christians themselves and to encourage them to spread the Gospel in many ways. Interviews with people, who work for church as communication specialists are attached to the diploma thesis. These specialists are often in contact with the outside world. Actual information about...
Christian media in the dialogue with atheism-Catholic weekly in 2013
Pavelcová, Tereza ; Čeňková, Jana (advisor) ; Novotný, David Jan (referee)
The aim of this bachelor thesis is to research the main features of the dialogue between Christianity and atheism in the Catholic Weekly during chosen year. The method of this thesis is a combination of quantitative and qualitative analysis of media contents. Against background of the contemporary Christian literature, general considerations of the faith and challenges of the church in today's world is apparent that the theme is very popular in Catholic Weekly. Dialogue with atheism is mentioned in many journalistic genres - interviews, essays, comments and reviews and there are also separate rubrics about it. Quantitative analysis is in the first part of the thesis covering the frequency, extension and shapes of the texts in the Catholic Weekly during year 2013. The second part is devoted to the qualitative analysis and to the interpretation of certain texts, their stylistics and the accessibility to new readership as well as the appeal to Christians themselves. The last part is dedicated to a short presentation of the topic in the daily Lidové noviny in 2014.
G. Lipovetsky: The Painless Ethics
Pavelcová, Tereza ; Jirsa, Jakub (advisor) ; Čapek, Jakub (referee)
The aim of this bachelor thesis is to follow and to critically interpret the proposition about the development of ethics and morality in the work of Gilles Lipovetsky both on specific examples from the history of ethics and its contemporary reflections. The thesis should clarify in what cases is his philosophical and sociological diagnosis, analysis and prediction justified and where it is on the contrary problematic and why. Lipovetsky's proposition in his book The Twilight of Duty is that contemporary moral "boom" is actually a shock and not only a comeback or a revitalization of the traditional morality. It would be no exaggeration to say that contemporary morality is definitely leaving the traditional one behind. The ambition of the thesis is also to give a formulation of the character and typical manifestation of Lipovetsky's "postmoral ethics of the third type" with neither religious nor lay basis in form of duty. The thesis is aware of the tension between the ethical ardor and decadence, the incitements to individualism and the demands of society, in short the tension between responsible and irresponsible ethics. The aim is also to try to justify the applied ethics of responsibility formulated by Lipovetsky, which is to be set in the period of "the twilight of duty", when we no longer have a...
Establishment and development of a small enterprise
PAVELCOVÁ, Tereza
Bakalářská práce se zabývá zpracováním podnikatelského plánu na založení malého podniku. Součástí je i analýza jeho významných konkurentů a návrh dalšího rozvoje podniku.

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5 Pavelcová, Tereza
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