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Transformation of VICE media company in the context of global changes in the media environment
Písačková, Kateřina ; Láb, Filip (advisor) ; Turek, Pavel (referee)
The thesis deals with the gradual transformation of the American media company VICE media, originally a magazine of marginal interest, into a major global media corporation. The case study describes sequentially each stage of such transformation and describes how the overall change in the company's organization influences the media content produced by the company. The thesis also deals with the aspect of mutual relationship of the marketing section of the media, the target group and the content. The aim of the thesis is to describe the mechanisms behind the recent successful expansion of the brand VICE media. Since this transformation could not take place without deeper changes in global audience, which is company's target group, especially the current young generation, I am also describing phenomenon of so-called Generation X and Generation Y. Regarding the fact, that this whole transformation is happening on the background of more essential changes in the whole media landscape after the dot.com revolution, these aspects are being discussed as well. Towards the end I am focusing on the operation of the Vice Czechoslovakia branch of the media.
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Press that serves the public? Survey of journals published by Prague's municipalities
Písačková, Kateřina ; Hájek, Roman (advisor) ; Krobová, Tereza (referee)
This master thesis deals with the phenomenon of journals published by local municipalities, defined in a recent amendment to the Press Act in the legal order of the Czech Republic as "journals of territorial administrative units". According to the press law the purpose of these journals is to deliver information about the self- governing unit while providing adequate space for presenting opinions and views of all ideological spectrum of the local council. These journals were recently criticized for being abused by the ruling political representation and being misused as a form of political PR rather than an independent news platform. My research is focused on their gradual professionalization that was recently encouraged by the changes in the Czech law. The research is based on a survey of editors of these journals. In the survey I investigated the background of the content production of these journals, various aspects of their organization, details about staff editors and their reflection on the topic, as well as control mechanisms that are set to ensure the statutory requirements of objectivity and impartiality. In addition to the survey, I also present a brief case study of the Hobulet magazine, published in the Prague 7 district, which is considered to be a progressive example of the genre. The...
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