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Customer Change Process
Otradovcová, Andrea ; Šubrtová, Šárka (referee) ; Juřica, Pavel (advisor)
This bachelor thesis is focused on the improvement of the business process. In the first part of the thesis is a necessary theoretical background. In the analytical part, the process is described in detail. At the end is suggested improvement of the process to reduce costs.
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Marketing Audit of Customer Satisfaction
Otradovcová, Andrea ; Hůla, David (referee) ; Chalupský, Vladimír (advisor)
This Master's thesis focuses on a marketing audit of customer satisfaction. In the first part of the thesis is a necessary theoretical background. The marketing audit focused on customer satisfaction is performed in the analytical part. Based on the results of the analyzes, proposals are made that can contribute to increasing customer satisfaction.
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Marketing Audit of Customer Satisfaction
Otradovcová, Andrea ; Hůla, David (referee) ; Chalupský, Vladimír (advisor)
This Master's thesis focuses on a marketing audit of customer satisfaction. In the first part of the thesis is a necessary theoretical background. The marketing audit focused on customer satisfaction is performed in the analytical part. Based on the results of the analyzes, proposals are made that can contribute to increasing customer satisfaction.
|
|
|
Customer Change Process
Otradovcová, Andrea ; Šubrtová, Šárka (referee) ; Juřica, Pavel (advisor)
This bachelor thesis is focused on the improvement of the business process. In the first part of the thesis is a necessary theoretical background. In the analytical part, the process is described in detail. At the end is suggested improvement of the process to reduce costs.
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