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Marketing Strategy Focused on Regaining Polish Clients
Kratochvílová, Barbora ; Oklešťková, Sára (referee) ; Chlebovský, Vít (advisor)
This diploma thesis focuses on comparison of selected competing companies on the Polish market and recommendation for the selected company called Kolštejn wellness center with the goal of regaining Polish clients. The company provides hospitality and provision of wellness services as is visible from the company name. The thesis is divided into three main parts. The first part describes goals, methods and processing procedures. At the same time it is dedicated to the theoretical background of the thesis which is necessary for correct understanding and comprehension of the issue. Second part contains the application of the findings. Based on provided research and identified facts, concrete proposals and recommendations for improving the situation in the last part of the thesis.
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Feasibility Study of the Foreign Market Expansion of the Selected Company
Oklešťková, Sára ; Fojtů, Kateřina (referee) ; Chlebovský, Vít (advisor)
The main goal for this diplomatic field is to study the expansion achievement of a particular company breaking into the international market. First part of this study consists theoretical solutions which targets strategies of the best way to enter a new market in Austria. In this particular analysis it is covered a research on local and outlying regions. And this study covers the possibility of entering this market and consider the viability of expansion that may enhance it's growth and profitability. There are strategies put in place in this study that will outline the expenses of marketing and other solutions. It is vital to perform this study to assure that such business is not only going to be successful but also to perform at it's highest level.
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Use of Price Discrimination in the International Markets
Rosická, Markéta ; Oklešťková, Sára (referee) ; Luňáček, Jiří (advisor)
The diploma thesis is focused on price discrimination of a selected company operating in an international environment. The work is divided into three main parts. The theoretical part of the thesis describes the key concepts and characteristics necessary to understand the issues related to the topic of the thesis. The analytical part of the work is focused on the description of the current state of the company in selected foreign markets. The proposal part of the work used the method of multiple regression analysis and also presents possible proposals and recommendations for price discrimination in individual foreign markets with regard to the purchasing power of individual countries.
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Marketing Strategy Focused on Regaining Polish Clients
Kratochvílová, Barbora ; Oklešťková, Sára (referee) ; Chlebovský, Vít (advisor)
This diploma thesis focuses on comparison of selected competing companies on the Polish market and recommendation for the selected company called Kolštejn wellness center with the goal of regaining Polish clients. The company provides hospitality and provision of wellness services as is visible from the company name. The thesis is divided into three main parts. The first part describes goals, methods and processing procedures. At the same time it is dedicated to the theoretical background of the thesis which is necessary for correct understanding and comprehension of the issue. Second part contains the application of the findings. Based on provided research and identified facts, concrete proposals and recommendations for improving the situation in the last part of the thesis.
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Use of Price Discrimination in the International Markets
Rosická, Markéta ; Oklešťková, Sára (referee) ; Luňáček, Jiří (advisor)
The diploma thesis is focused on price discrimination of a selected company operating in an international environment. The work is divided into three main parts. The theoretical part of the thesis describes the key concepts and characteristics necessary to understand the issues related to the topic of the thesis. The analytical part of the work is focused on the description of the current state of the company in selected foreign markets. The proposal part of the work used the method of multiple regression analysis and also presents possible proposals and recommendations for price discrimination in individual foreign markets with regard to the purchasing power of individual countries.
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|
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Feasibility Study of the Foreign Market Expansion of the Selected Company
Oklešťková, Sára ; Fojtů, Kateřina (referee) ; Chlebovský, Vít (advisor)
The main goal for this diplomatic field is to study the expansion achievement of a particular company breaking into the international market. First part of this study consists theoretical solutions which targets strategies of the best way to enter a new market in Austria. In this particular analysis it is covered a research on local and outlying regions. And this study covers the possibility of entering this market and consider the viability of expansion that may enhance it's growth and profitability. There are strategies put in place in this study that will outline the expenses of marketing and other solutions. It is vital to perform this study to assure that such business is not only going to be successful but also to perform at it's highest level.
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