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Risk management in the organisation
Novosadová, Petra ; Cibulková, Magda (referee) ; Hrabová, Kristýna (advisor)
The topic of the thesis focuses on the issue of risk management in a specific company. It is a smaller company specializing in the production and sale of coffee products in Brno. The thesis deals with the analysis of risks in this company. The first part of the thesis discusses the basic concepts of risk management, while the second part is dedicated to the practical implementation of selected analyses aimed at providing the reader with a comprehensive view of the current situation of the company, both internally and externally. In the final part of the thesis, measures are proposed for reducing or eliminating risks in the selected company.
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Design and E-commerce Marketing Strategy
Novosadová, Petra ; Janková, Martina (referee) ; Němcová, Zuzana (advisor)
This diploma thesis is focused on design and e-commerce marketing strategy. It mainly deals with how to increase traffic on websites and in chemist shop and increase its profit. The thesis will map the current situation of pharmacy using SWOT analysis, SLEPT analysis and Porter’s five forces model. Based on the collected data the appropriated solution will be chosen to achieve the defined goals.
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Historická pracoviště pro šlechtění květin v Evropě
Novosadová, Petra
Plant growing and reproduction have been attracting people´s attention since ancient times. In connection with increasing knowledge and experience and with gradual improving of living conditions the customer demands on cultivated plants either domesticated or ornamental have also been increasing. From the outset the methods of plant breeding were carried out in relation to the process of plant domestication and various forms of plant´s choice. More significant development of plant breeding appeared at the turn of 18 and 19 century in connection with rediscovery of Mendel Laws. This Bachelor´s thesis focuses on the history of ornamental plant breeding in Europe. The introductory part is divided into three time periods and includes the important turning points of biological and botanical research. Next part brings the summary of particular breeding techniques. The main part introduces some important personalities and centres of plant breeding in certain European countries including the Czech Republic. The thesis also mentions cooperation and developmental differences in plant breeding in our country and in other countries.
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Design and E-commerce Marketing Strategy
Novosadová, Petra ; Janková, Martina (referee) ; Němcová, Zuzana (advisor)
This diploma thesis is focused on design and e-commerce marketing strategy. It mainly deals with how to increase traffic on websites and in chemist shop and increase its profit. The thesis will map the current situation of pharmacy using SWOT analysis, SLEPT analysis and Porter’s five forces model. Based on the collected data the appropriated solution will be chosen to achieve the defined goals.
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Public relations strategy
Novosadová, Petra ; Kašparová, Eva (advisor) ; Hrozová, Silvie (referee)
This diploma thesis deals with the question of Public Relations strategy planning for a company operating in the field of providing travel services. The objective of this thesis is to create such a strategy based on primary and secondary data we have gathered. When doing so we consider the key areas first on theoretical grounds, and then apply them into practice. The outcome of this work is a tailored propsal of Public Relations strategy for a particular business.
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