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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Proposal to improve the marketing mix of the company
 Novobilský, David ; Schüller, David (referee) ; Havíř, David (advisor)
This bachelor thesis is about the marketing mix of NOVOS NJ Ltd. The company has two different sources of business, namely a carpentry shop and a recreation centre. The thesis mainly focuses on the latter part, namely the recreation centre. The bachelor thesis is divided into three main parts. The theoretical part describes the most important concepts in the field of marketing. The analytical part describes the current state of the company and its analysis and the design part containssuggestions for improving its marketing mix.
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