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Popularity of Floorball in the Czech Republic
Noha, Jakub ; Janák, Vladimír (advisor) ; Procházka, Jan (referee)
of bachelor thesis Title of thesis: Popularity of floorball in the Czech Republic Name of the author: Jakub Noha Department: Department of Kinanthropology and Humanities Subject of study: Sports management Head of the thesis: PhDr. Vladimír Janák CSc. Number of pages: 70 Number of enclosures: 1 Year of the Oral defence: 2011 Methodics: electronic questioning, analyse, evaluation and interpretation of facts Key words: Popularity, history and development of floorball, marketing research, electronic questioning, floorball at schools, popularity of floorball Summary: The bachelor thesis is about the research of populartity of floorball in the Czech Republic espacially among rising generation and also about awareness and konwledge of this sport. In the first part there is introduced genesis and development of floorball in the world and in the Czech Republic. There is described in more detail the process of marketing research. The other part presents results achieved by electronic questioning.
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Marketing communication of the club TJ JM Pedro Perez Chodov toward the fans
Noha, Jakub ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title of the thesis: Marketing communication of the club TJ Pedro Pérez Chodov toward the fans Objectives: The main objective of the thesis is to determine the current situation of marketing communication of the club Pedro Pérez Chodov toward the fans and point to the proposals, which would lead to its improvement. Methods: Written interview, personal interview, situation analysis, evaluation and interpretation of facts. Results: By using the information obtained from the research, there was found, that the current marketing communication of the club TJ JM Pedro Pérez Chodov is sufficient. Despite the fact, there are still some areas for progress. Therefore there are presented proposals that could lead to an improvement of the current marketing communication toward the fans. Key words: Floorball, TJ JM Pedro Pérez Chodov, fans, marketing communication, situation analysis, personal interview, written interview.
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Marketing communication of the club TJ JM Pedro Perez Chodov toward the fans
Noha, Jakub ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title of the thesis: Marketing communication of the club TJ Pedro Pérez Chodov toward the fans Objectives: The main objective of the thesis is to determine the current situation of marketing communication of the club Pedro Pérez Chodov toward the fans and point to the proposals, which would lead to its improvement. Methods: Written interview, personal interview, situation analysis, evaluation and interpretation of facts. Results: By using the information obtained from the research, there was found, that the current marketing communication of the club TJ JM Pedro Pérez Chodov is sufficient. Despite the fact, there are still some areas for progress. Therefore there are presented proposals that could lead to an improvement of the current marketing communication toward the fans. Key words: Floorball, TJ JM Pedro Pérez Chodov, fans, marketing communication, situation analysis, personal interview, written interview.
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Popularity of Floorball in the Czech Republic
Noha, Jakub ; Janák, Vladimír (advisor) ; Procházka, Jan (referee)
of bachelor thesis Title of thesis: Popularity of floorball in the Czech Republic Name of the author: Jakub Noha Department: Department of Kinanthropology and Humanities Subject of study: Sports management Head of the thesis: PhDr. Vladimír Janák CSc. Number of pages: 70 Number of enclosures: 1 Year of the Oral defence: 2011 Methodics: electronic questioning, analyse, evaluation and interpretation of facts Key words: Popularity, history and development of floorball, marketing research, electronic questioning, floorball at schools, popularity of floorball Summary: The bachelor thesis is about the research of populartity of floorball in the Czech Republic espacially among rising generation and also about awareness and konwledge of this sport. In the first part there is introduced genesis and development of floorball in the world and in the Czech Republic. There is described in more detail the process of marketing research. The other part presents results achieved by electronic questioning.
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