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Internal Communication Design applying Microsoft Products
Neuwirth, David ; Ruttkay, Ladislav (referee) ; Šimberová, Iveta (advisor)
The bachelor’s thesis deals with application of internal communication facilitation tools. The theoretical part is focused on the internal communication within a particular company and on the analysis of its current tools. It also introduces Microsoft internal communication facilitation products and selects the most applicable instruments for the above mentioned company. The practical part is devoted to implementation and management of the Microsoft internal communication tools within the company. The final part of the bachelor’s thesis evaluates the effects after applying the internal communication facilitation tools.
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Spam Filter Implementation on the Basis of Artificial Immune Systems
Neuwirth, David ; Schwarz, Josef (referee) ; Sekanina, Lukáš (advisor)
Unsolicited e-mails generally present a major problem within the e-mail communication nowadays. There exist several methods that can detect spam and distinguish it from the requested messages. The theoretical part of the masters thesis introduces the ways of detecting unsolicited messages by using artificial immune systems. It presents and subsequently analyses several methods of the artificial immune systems that can assist in the fight against spam. The practical part of the masters thesis deals with the implementation of a spam filter on the basis of the artificial immune systems. The project ends with comparison of effectiveness of the newly designed spam filter and the one which uses common methods for spam detection.
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Designing a Marketing Strategy in the Segment of Industry
Neuwirth, David ; Müllner, Břetislav (referee) ; Chalupský, Vladimír (advisor)
In today’s competitive environment, the survival of a company greatly depends on its ability to win over customers. Competition is constantly evolving and improving the marketing strategies and tools adopted by firms. In order to succeed in such an environment, it is vital to maintain a competitive advantage and always be a step ahead of the rest. The first part of this dissertation will examine several marketing tools and methods, which will enable a company to maintain and expand its customer base. The second part will apply these methods to a real life company Temex Ltd. and evaluate the success of the adopted changes.
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Artificial Immune Computational Systems
Neuwirth, David ; Schwarz, Josef (referee) ; Sekanina, Lukáš (advisor)
Artificial immune computational system is a relatively new branch in the area of computer systems. This bachelors thesis presents the fact that we can be inspired by biological immune systems and that we can use their attributes and principles in the artificial immune computational systems. On the following pages you can meet several examples, where and how the principles had been already used. The last part of this work is devoted to implementation of educational material into the lesson ( http://www.stud.fit.vutbr.cz/~xneuwi00/AIS/ ).
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Internal Communication Design applying Microsoft Products
Neuwirth, David ; Ruttkay, Ladislav (referee) ; Šimberová, Iveta (advisor)
The bachelor’s thesis deals with application of internal communication facilitation tools. The theoretical part is focused on the internal communication within a particular company and on the analysis of its current tools. It also introduces Microsoft internal communication facilitation products and selects the most applicable instruments for the above mentioned company. The practical part is devoted to implementation and management of the Microsoft internal communication tools within the company. The final part of the bachelor’s thesis evaluates the effects after applying the internal communication facilitation tools.
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Artificial Immune Computational Systems
Neuwirth, David ; Schwarz, Josef (referee) ; Sekanina, Lukáš (advisor)
Artificial immune computational system is a relatively new branch in the area of computer systems. This bachelors thesis presents the fact that we can be inspired by biological immune systems and that we can use their attributes and principles in the artificial immune computational systems. On the following pages you can meet several examples, where and how the principles had been already used. The last part of this work is devoted to implementation of educational material into the lesson ( http://www.stud.fit.vutbr.cz/~xneuwi00/AIS/ ).
|
|
|
Spam Filter Implementation on the Basis of Artificial Immune Systems
Neuwirth, David ; Schwarz, Josef (referee) ; Sekanina, Lukáš (advisor)
Unsolicited e-mails generally present a major problem within the e-mail communication nowadays. There exist several methods that can detect spam and distinguish it from the requested messages. The theoretical part of the masters thesis introduces the ways of detecting unsolicited messages by using artificial immune systems. It presents and subsequently analyses several methods of the artificial immune systems that can assist in the fight against spam. The practical part of the masters thesis deals with the implementation of a spam filter on the basis of the artificial immune systems. The project ends with comparison of effectiveness of the newly designed spam filter and the one which uses common methods for spam detection.
|
|
|
Designing a Marketing Strategy in the Segment of Industry
Neuwirth, David ; Müllner, Břetislav (referee) ; Chalupský, Vladimír (advisor)
In today’s competitive environment, the survival of a company greatly depends on its ability to win over customers. Competition is constantly evolving and improving the marketing strategies and tools adopted by firms. In order to succeed in such an environment, it is vital to maintain a competitive advantage and always be a step ahead of the rest. The first part of this dissertation will examine several marketing tools and methods, which will enable a company to maintain and expand its customer base. The second part will apply these methods to a real life company Temex Ltd. and evaluate the success of the adopted changes.
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