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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
On-line marketing strategy of start-up project e2shop.cz
 Németh, Petr ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The main objective of this thesis is to propose an on-line marketing strategy of start-up project e2shop.cz. The thesis itself consist of three parts. The first part presents theoretical framework of commercial communication with focus on on-line communication. The second part describes the basic principles of e2shop.cz project and its functionality. The last parts consists of the strategy itself that is based on thorough analysis of external factors, market and competition using PESTEL, SWOT and TOWS schemes. The strategy contains of target group, objectives and tools definistion. Implementation plan and budget are included as well.
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Web-based business applications
 Németh, Petr ; Kubálková, Markéta (advisor) ; Kubálek, Tomáš (referee)
The purpose of this bachelor work is to introduce web-based business applications with focus on products that are generally known as SaaS (Software-as-a-service). SaaS as a new trend in information technologies is studied mainly from economic-operational angle, although technological aspects are mentioned as well. This work presents fairly advantages and disadvantages of using such applications and compares them with similar on-premise business applications.
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