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Communication Mix of the Company
Kupcová, Hana ; Mikšíková, Zuzana (referee) ; Navrátilová, Ludmila (advisor)
The main objective of this thesis is the analysis, evaluation of current communication mix of the Shockworks, s. r. o. and suggestions for its improvement. The theoretical part describes the theoretical background associated with that issues, the second part focuses on the characteristics of the company, marketing mix, SWOT analysis and especially current communication mix, which covers the last part of the work developed proposals to improving the current situation.
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Communication Mix of the Company
Kupcová, Hana ; Mikšíková, Zuzana (referee) ; Navrátilová, Ludmila (advisor)
The main objective of this thesis is the analysis, evaluation of current communication mix of the Shockworks, s. r. o. and suggestions for its improvement. The theoretical part describes the theoretical background associated with that issues, the second part focuses on the characteristics of the company, marketing mix, SWOT analysis and especially current communication mix, which covers the last part of the work developed proposals to improving the current situation.
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The Proposal for Improvement of the Marketing Mix in the Services Area
Šimoníková, Andrea ; Mikšíková, Zuzana (referee) ; Novák, Petr (advisor)
The main aim of this Master's thesis is evaluation of the current state of marketing mix in selected company. It specifies individual elements of the extended marketing mix and compares theoretical knowledge with reality. It analyses internal and external company's environment and evaluates the questionnaire survey focused on customer's satisfaction. The result of thesis is a proposal for amendments, which shoul lead to an improvement of the current marketing mix in the company.
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