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Marketing Plan of a New Firm in Dance
Mejdřická, Klára ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
The main goal of my bachelor thesis is focused on preparing a carefully worked-out marketing plan for new establishing company called DancEvent s.r.o. The marketing plan is going to help a new company with its first steps, managing barriers and simply try to make the beginning process as easy as possible. Key mission of this new establishing company is the extension of Far East dance style called kathak in to the awareness of Czech population through organization of social events including dance performances, separate dance performances and dance lessons. Key words Marketing, Marketing plan, marketing mix, competition, SWOT analyze
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Policy of sport talented youth promotion in the Czech Republic and republic of Austria
Mejdřická, Klára ; Slepičková, Irena (advisor) ; Perič, Tomáš (referee)
Title: Policy of sport talented youth promotion in the Czech Republic and republic of Austria Objectives: Main goal of this thesis is focused on comparison between Czech and Austrian policy of talented youth in sport. To find out the biggest differences between these two systems and due to this findings try to suggest recommendation to one or the other country. Methods: Comparative analysis based on the collected secondary data. Results: Both systems are different in all areas that I compared. There are some slight differences as some bigger once. Diverse organization of sport, funding of sport but the main difference was found within the school system in a matter of support to students in their sport career as at the same time educationally. Key words: Sport, talented youth in sport, sport legislation, organization of sport, funding of sport, youth Olympics.
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Marketing Plan of a New Firm in Dance
Mejdřická, Klára ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
The main goal of my bachelor thesis is focused on preparing a carefully worked-out marketing plan for new establishing company called DancEvent s.r.o. The marketing plan is going to help a new company with its first steps, managing barriers and simply try to make the beginning process as easy as possible. Key mission of this new establishing company is the extension of Far East dance style called kathak in to the awareness of Czech population through organization of social events including dance performances, separate dance performances and dance lessons. Key words Marketing, Marketing plan, marketing mix, competition, SWOT analyze
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