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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Political marketing in the Czech Republic: comparison of application of political marketing on municipal and senate elections in 2014
 Mazurová, Sonja ; Dvořáková, Vladimíra (advisor) ; Müller, Karel (referee)
The submitted thesis "Political marketing in the Czech Republic: comparison of application of political marketing on municipal and senate elections in 2014 " concentrates on the analysis of application of political marketing on municipal and senate election campaigns in 2014. The thesis analyses in detail the tools that were used in campaigns. The first chapter defines the theory and origins of political marketing. The second chapter concentrates on tools, strategies and new ways of using political marketing. The third chapter introduces the term permanent campaign and its effects on growing professionalism in election campaigns. In the fourth chapter author presents researched political subjects and the last chapter analyses the election campaigns.
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The Initiative "Děkujeme, odcházíme" and its interest background
 Mazurová, Sonja ; Vymětal, Petr (advisor) ; Lisa, Aleš (referee)
The submitted thesis "The Initiative "Děkujeme, odcházíme" and its interest background" concentrates on the analysis of interest groups, which were taking action in initiative "Děkujeme, odcházíme". The thesis analyzes in detail the tools that were used in campaign. The first chapter defines the theory, the role and the tools used by pressure groups generally. The second chapter concentrates on history and reforms made in Healthcare system in the Czech Republic and the following part presents the formation of the initiative "Děkujeme, odcházíme". The last third chapter deals with the mobilization tools used by the initiative "Děkujeme, odcházíme".
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See also: similar author names
1 Mazurová, Stella
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