Matulíková, Martina - Search Results - Digital Repository

guest :: login Digital Repository
		Search		Submit		Help		About

Home > Search Results: Matulíková, Martina

Search:

Search Tips :: Advanced Search

Search collections:

Sort by:	Display results:	Output format:

	Proposal of the Communication Mix in the Selected Company Matulíková, Martina ; Hornungová, Jana (referee) ; Milichovský, František (advisor) The subjekt of thesis is a proposal of communication mix for the company MOLČÍK Kipper a.s. The thesis is divided into two parts. The theoretical part of the thesis deals with the description basic terms of the marketing environment, analysis of the business environment, marketing mix and marketing communication. The second part of the thesis is a practical part. Practical part describes detailed analysis of the current state of the selected company. This part also shows the results of marketing research and creation of a concrete proposal for a new communication mix. Detailed record
	Proposal of the Communication Mix in the Selected Company Matulíková, Martina ; Hornungová, Jana (referee) ; Milichovský, František (advisor) The subjekt of thesis is a proposal of communication mix for the company MOLČÍK Kipper a.s. The thesis is divided into two parts. The theoretical part of the thesis deals with the description basic terms of the marketing environment, analysis of the business environment, marketing mix and marketing communication. The second part of the thesis is a practical part. Practical part describes detailed analysis of the current state of the selected company. This part also shows the results of marketing research and creation of a concrete proposal for a new communication mix. Detailed record
	Podnikový management ve vybraných vendingových společnostech Matulíková, Martina The subject of this thesis is the analysis of the vending companies and their business management. The theoretical part describes the basic terminology of the topic. The practical part is focused on the companies themselves, it analyzes and characterizes internal and external surroundings of the vending companies. External environment was analyzed using the PESTE analysis, Porters five forces model and EFE matrix. Main topics of the internal environment analysis were the subject of the business, IFE matrix and the financial analysis. The complex analysis of the whole environment is based on the IE matrix and the SWOT analysis. This thesis contains practical suggestions and recommendations directed to the areas of competitiveness, financial and effective use of sources. Detailed record
	Prodejní automaty z pohledu firmy Matulíková, Martina Detailed record

See also: similar author names
2	Matulíková, Magda
4	Matulíková, Monika

Interested in being notified about new results for this query?
Subscribe to the RSS feed.

Digital Repository :: :: :: ::
Powered by v1.1.2
Maintained by

This site is also available in the following languages:
Česky English