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The construction of body image of well-known celebrities in selected Czech online tabloid media with a focus on body shaming
Martínková, Veronika ; Němcová Tejkalová, Alice (advisor) ; Osvaldová, Barbora (referee)
The diploma thesis focuses on the issue of body shaming and the construction of body image of well-known Czech personalities in selected online tabloid media - Blesk.cz, Extra.cz and Super.cz, which are among the most read online Czech tabloids. In the theoretical part, we deal with the characteristics of the topic, the definition of key and related concepts, and we also try to contextualize the issue of body shaming using the theory of objectification, the theory of construction of reality, and concepts such as consumerism and normality. Last but not least, the theoretical part deals with gender and psychological levels, as well as defining tabloid media and describing the body shaming tendencies that tabloid media articles not infrequently contain. The theoretical part of the thesis is followed by an analytical part, in which we present the reasons for choosing qualitative content analysis and explain why we decided to analyse our selected personalities. After that, the thesis deals with a detailed analysis and categorization of the found tendencies - both shaming points and positive or neutral ones - that the studied media applied to the selected personalities to describe their appearance in the analyzed years. The aim of the analysis was to answer three research questions - How do the tabloids...
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Case Study of Physiotherapy Treatment of a Patient after Bilateral Proximal Humerus Fractures
Martínková, Veronika ; Opatrná Novotná, Irena (advisor) ; Nováková, Tereza (referee)
Author: Veronika Martínková Title: Case study of Physiotherapy Treatment of a Patient with diagnosis of a bilateral fracture of proximal humerus Objectives: The main goal of this work is to describe the possibilities of physiotherapeutic care for patients after bilateral fractures of the proximal humerus. The bachelor thesis contains an overview of theoretical knowledge, orientation in the literature that deals with this topic and processing of patient cases. Methods: The bachelor thesis is divided into two parts. For the general part and the special part. The general part is focused on the processing of information related to the diagnosis. The information used in this section is obtained from professional literature and case studies from all over the world. Specifically, this section contains the anatomy, kinesiology and biomechanics of the shoulder girdle, general information about fractures of the proximal humerus, treatment options and rehabilitation. The special part contains the initial kinesiology analysis, therapy design, short-term and long-term goals of therapy, implementation of individual therapies, final kinesiology analysis and evaluation of the effect of therapy Results: The case study of physiotherapeutic care was prepared on the basis of a bachelor's practice, which took place at...
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Assessment of a Potential Reform of Parental Allowance System in the Czech Republic
Martínková, Veronika ; Pertold-Gebicka, Barbara (advisor) ; Špolcová, Dominika (referee)
Parental allowance system in the Czech Republic offers a very long scheme of paid leave for parents of small children compared to other countries. Most parents choose to receive it up until sometime between their child's second and third birthday, the limit being the fourth birthday. Absolute majority of those receiving parental allowance in the Czech Republic are women. This thesis is assessing costs and benefits of reforming the parental leave system, as was recommended by the OECD. This reform would shorten the length of allowance collection and would reserve some of it to fathers. We found that such a reform could bring up to 5.98 billion CZK to the state budget in the most optimistic scenario compared to current situation. We have included direct expenditure on parental allowance, but also the increased revenues due to higher maternal employment, lost revenues from the time fathers would spend on leave and costs of childcare provision. Despite the possible financial gains and other benefits, such as overall improved situation of mothers in the labour market, we concluded that neither Czech politicians, nor Czech society would be prepared for such a radical change and only a milder reform would be viable. Keywords parental allowance, parental leave, parental leave reform, costs of parental...
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