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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Brand product as a symbol of young participants
 Hejmalíčková, Veronika ; Novotná, Eliška (advisor) ; Marková, Agáta (referee)
This thesis is focused on perception of product brands by the younger generation. In theoretical part there are described expert facts which are related with topic of the thesis and they are necessary for understanding of research part. There are more developed concepts such as: social status, social identity of a young actor, the younger generation and its shopping behavior and also product brand. Research part deals with concrete young collective, through which tries to achieve two goals. The first goal is to find out if the brand fills the brand elements for pupils of primary school and the second one is to find out if wearing Nike shoes is status sign of the pupils. The results of this thesis could be benefit for marketing departments of fashion companies.
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Aging Czech population as a problem of the future and the question of sustainability of social care for the elderly
 Marková, Agáta ; Bína, Vladislav (advisor) ; Kaczor, Pavel (referee)
This thesis with title "Aging Czech population as a problem of the future and the question of sustainability of social care for the elderly" aims to highlight this actual topic. The demographic prognoses predict a growing proporsion of seniors in population and it could imply much greater demand for social services in the future. Therefore, it is necessary to discuss this question today. In my thesis, I use evaluation research methods to try answer if the current system is sustainable.
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Logistic Regression in Managerial Decision Making
 Marková, Agáta ; Komárková, Lenka (advisor) ; Bína, Vladislav (referee)
This thesis with title "Logistic Regression in the Managerial Decision-making" aims to introduce this statistical tool, clearly explain its general principles and assumptions and then provide examples of potential applications in various fields. The practical part of the work will demonstrate application of logistic regression on real data dealing with the demand for semestral stays abroad. There will be mapped usage of logistic regression from data collecting to final interpretation and recommendations for managerial decision-making support.
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See also: similar author names
11 MARKOVÁ, Alena
19 MARKOVÁ, Aneta
1 MARKOVÁ, Anežka
13 MARKOVÁ, Anna
14 Marková, Adéla
11 Marková, Alena
2 Marková, Alice
1 Marková, Almíra
1 Marková, Andrea
19 Marková, Aneta
13 Marková, Anna
1 Marková, Apolena
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