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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing strategy of alternative apian products on the Czech market
 Holubová, Jana ; Procházková, Markéta (advisor) ; Marhan, Jiří (referee)
This thesis focuses on assessment of different alternatives to expand the product range of apiarist. It explains the nature and the benefits of apian products for human population and it evaluates from different viewpoints their importance regarding the improvement of economic situation of apiarist. Apart from products that can be regularly encountered on the market the thesis addresses also less traditional apian products. It uses results of a questionnaire survey conducted for the demand side -- customers as well as for the side of supply -- apiarists, to elaborate the topic. The next part of the thesis consists of the proposal of a marketing strategy for a chosen product, which is based on description of prospective customers and their motives for purchase. This proposal contains possible ways of distribution, media for the product, approach to setting the price and marketing communication.
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Analysis of the honey market in the Czech Republic
 Holubová, Jana ; Procházková, Markéta (advisor) ; Marhan, Jiří (referee)
This Bachelor's thesis describes the history, the processes and the importance of keeping bees. It analyzes the present circumstances of the honey market in the Czech Republic and describes the problems which beekeepers face. It identifies the causes of low honey consumption in the CR and suggests measures that could lead to its gradual increase, up to a level optimal for the pollination of plants.
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