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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Viral marketing
 Drocár, Jakub ; Malina, Petr (advisor) ; Sládeček, Petr (referee)
This thesis maps curvent state of viral marketing, especially from contents producer view.
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Optimization of an entrance fee as a way to tourism activities regulation as well as an instrument for financing of agencies managing large protected areas in the Czech Republic
 Malina, Petr ; Melichar, Jan (advisor) ; Kaprová, Kateřina (referee)
Diploma thesis "Optimization of an entrance fee as a way to tourism activities regulation as well as an instrument for financing of agencies managing large protected areas in the Czech Republic" deals with the option of introducing an entrance fee into the Czech National Parks. As a result, the number of tourists visiting parks could be regulated and the agencies managing those parks could profit from the entrance fee payments. The entrance fee should become a tool for negative stimulation to the use of environmental goods and a tool for internalization of externalities. The thesis introduces an economic optimization model, which maximizes the tourism related social welfare and discusses the implementation options of the entrance fee to the Czech National Parks. It also demonstrates a simplified real data application.
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Development of GM Foods Production in the Czech Republic
 Malina, Petr ; Slavíková, Lenka (advisor) ; Vejchodská, Eliška (referee)
In my thesis I would like to focus on the research of efficiency in cultivating genetically modified plants in the Czech Republic. I am going to ask questions about the approach to this dilemma in the Czech environment, about how we stand compared to other EU members and about the reasons behind it. The aim of my work is to analyse how our agriculturists employ the possibilities of genetic modification and how it is paying off. What is our attitude towards the reasoning of world's supporters and opposers of genetically modified organisms? I would also think about a Czech consumer opinion research. On the basis of these questions and those alike I would subsequently like to set, as a goal, an estimate of the potential of GM foods production in the Czech environment in years to come.
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See also: similar author names
4 Malina, Pavel
4 Malina, Peter
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