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Corporate Culture as a Way to Gain Customer
Selingerová, Jana ; Měsíčková, Michaela Vítek (referee) ; Milichovský, František (advisor)
This thesis deals with the corporate culture, whose successful operation is the basis for finding a customer. The theoretical part summarizes the concepts that outline how important corporate culture is for successful business. Findings from the theoretical part are subsequently used in the other part of the work. The analytical part includes analysis and questionaire research whose task is to detect problems and deficiencies. The last part of the paper contains proposals to improve the current situation.
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Corporate Culture as a Way to Gain Customer
Selingerová, Jana ; Měsíčková, Michaela Vítek (referee) ; Milichovský, František (advisor)
This thesis deals with the corporate culture, whose successful operation is the basis for finding a customer. The theoretical part summarizes the concepts that outline how important corporate culture is for successful business. Findings from the theoretical part are subsequently used in the other part of the work. The analytical part includes analysis and questionaire research whose task is to detect problems and deficiencies. The last part of the paper contains proposals to improve the current situation.
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