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The image of a socialist citizen in the normalization series of Czechoslovak television
Müllerová, Anne-Marie ; Bednařík, Petr (advisor) ; Štoll, Martin (referee)
This diploma thesis tackles selected series of Czechoslovak Television from the normalization era. Series are examined on the basis of predefined categories. In this work, the author focuses on the everyday life of the main characters. We can classify the categories into two types - the personal and professional lives of the main characters are mainly examined. During the period of normalization, television viewers were exposed to everyday propaganda, which also became part of television production. In drama gendre, the protagonists of the series were to present patterns of behavior for the average socialist citizen. For this research were selected following series from normalization era: Muž na radnici (1976), Žena za pultem (1977), Nemocnice na kraji města (1978 and 1981) and Iženýrská odysea (1979). The author first introduces the reader to the historical context that is important for this topic. The analytical part of the work deals with the description and analysis of individual series and is answering to research questions. The reality of series is presented and than confronted with the reality of normalization era. Based on the analysis, it was confirmed that the main characters of the series represented certain patterns for the audience. E.g. The main hero of Muž na radnici, František...
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Cooperation of Pilsner Urquell with Czech Olympic Committee
Müllerová, Anne-Marie ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Collaboration of the Pilsner Urquell with the Czech Olympic Committee Objectives: The main object of this bachelor thesis is to suggest recommendations how to improve communication of Pilsner Urquells olympic advertising campaign on each communication channel based on the information about the cooperation between Czech Olympic committee and Pilsner Urquell and data concerning to advertising campaigns of the Pilsner Urquell. Methods: The thesis used qualitative methods of marketing research, namely semi-structured interviews with representatives of the Pilsner Urquell brand. Another part of the work was based on the analysis of secondary data, whether publicly available or provided by the company. Results: The results of the work showed that the brand uses all suitable and accessible communication channel for promoting its olympic campaingns. However, there is space for possible improvement. For example, higher promotion of their activities at the Olympic festivals through their social networks, add more fun activities for visitors in Olympic house or establish a closer relationship with one chain of supermarket and create special offer for their customers. Keywords: sport, promotion, sponsorship, image, Public Relation, marketing OBSAH 1...
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