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National Repository of Grey Literature 4 records found  Search took 0.01 seconds. 
The Communication Mix Proposal in the Company
 Lukeš, Radim ; Soukalová, Lucie (referee) ; Novák, Petr (advisor)
The thesis aims to improve the existing communication mix of GreenMech Ltd. on the basis of theoretical findings and the analysis of its current format. The thesis is divided into three sections. The first section provides theoretical knowledge collected from literature, which is related to this topic. The second section focuses on the characteristics of the company GreenMech Ltd. followed by the analysis of the company's current business structure and by a marketing research done by survey. The third and final section contains proposals to improve the company's communication mix which arose from the collected information and analysis. These suggestions should improve the product presentation and ultimately attract more customers.
Detailed record
Suggestion for the Improvement of the Company's Culture
 Lukeš, Radim ; Soukalová, Lucie (referee) ; Mráček, Pavel (advisor)
The bachelor´s thesis deals with analysis of a current condition of company culture and conseqvently suggestions, how to improve them. An analysis based on questionnaires was made. Results of this survey are basis for nominated remedies which will lead to more effective company culture and employee satisfaction.
Detailed record
Suggestion for the Improvement of the Company's Culture
 Lukeš, Radim ; Soukalová, Lucie (referee) ; Mráček, Pavel (advisor)
The bachelor´s thesis deals with analysis of a current condition of company culture and conseqvently suggestions, how to improve them. An analysis based on questionnaires was made. Results of this survey are basis for nominated remedies which will lead to more effective company culture and employee satisfaction.
Detailed record
The Communication Mix Proposal in the Company
 Lukeš, Radim ; Soukalová, Lucie (referee) ; Novák, Petr (advisor)
The thesis aims to improve the existing communication mix of GreenMech Ltd. on the basis of theoretical findings and the analysis of its current format. The thesis is divided into three sections. The first section provides theoretical knowledge collected from literature, which is related to this topic. The second section focuses on the characteristics of the company GreenMech Ltd. followed by the analysis of the company's current business structure and by a marketing research done by survey. The third and final section contains proposals to improve the company's communication mix which arose from the collected information and analysis. These suggestions should improve the product presentation and ultimately attract more customers.
Detailed record

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