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Comparison of discount portals in Bosnia and Herzegovina and Czech Republic
Salihbegovic, Amna ; Hartman, Ladislav (advisor) ; Linc, Zdenek (referee)
In the year 2011, the first discount portal in Bosnia and Herzegovina, called eKupon, was created and soon afterwards large number of similar websites started operating. Nowadays less than ten sites are normally operating on the market. The goal of this thesis is to evaluate the market in Bosnia and Herzegovina and to compare eKupon to the biggest Czech discount portal, Slevomat. To begin with, I am going to characterize the business model of group buying sites and their development in Czech Republic, with emphasis on Slevomat. In the following part, I talk about the development of group buying in Bosnia and Herzegovina and the history of eKupon. The comparison of stated websites is done using several chosen parameters, such as relationship with business partners, terms and conditions of the business contract, consumer satisfaction, loyalty program etc. In the end, we can find SWOT analysis of the company eKupon, where the examined parameters are characterized as either strength or weakness of the company.
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New trends in internet marketing
Linc, Zdeněk ; Mikeš, Jiří (advisor) ; Peterka, František (referee)
This thesis deals with the topic of new trends in internet marketing. The theoretical part describes the current developments in the areas of Internet marketing display advertising, contextual advertising, SEO, social networks, mobile marketing, discount portals, price graders and describes their benefits to the overall concept of marketing. In the practical part is then discussed in detail testing of Garnier lotion, which was carried out via the Internet. In the practical part of it is used for various points of theoretical knowledge about the behavior of Internet users and is also based on the results analyzed. The practical part will demonstrate the benefits of the Internet for product testing and indicates the direction in which he could take on Internet Marketing.
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new marketing media
Linc, Zdeněk ; Pešek, Ondřej (advisor) ; Kukal, Radan (referee)
The work is dealing with new marketing media, which are categorised and valuated. Assess their effectiveness and impact into public and personal space. The work shows the use of new marketing media on specific examples. New marketing media use is illustrated by the example bookstore and wine shop.
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