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National Repository of Grey Literature

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Bloggers and their significance for tourism marketing Leová, Thi Huyen Trang ; Kvítková, Zuzana (advisor) ; Vaško, Martin (referee) The main goal of the Master's Thesis is to analyse the influence of information sources on the travel decision process. Special focus is given to blogs. This thesis is divided into two parts, theoretical and practical. The theoretical part formulates basic terminology which the practical part then utilises. The practical part concerns itself with specific examples of marketing communication through travel blogs and the analysis of the consumers' perception of these blogs. This analysis stems from secondary data and data gathered through the primary research method of questionnaires. The result of the thesis is the evaluation of blog influence on travel behaviour in the pre-purchase stage. Detailed record

Marketing plan for establishing a new café Leová, Thi Huyen Trang ; Koudelka, Jan (advisor) ; Stříteský, Václav (referee) The main goal of this bachelor thesis is to create a marketing plan for establishing a new café that will be located in Vršovice in Prague 10. The thesis is divided into 2 parts, theory and practice. The practice part includes processed analysis of the market such as analysis of the environment, market potential, location, services and market positioning. These analyses come from secondary data and primary data gathered through surveys. Based on these analyses, a proposal for marketing strategy is created. The outcome of this work is a comprehensive marketing plan that is a usable foundation for a positive decision in a business activity. Detailed record

See also: similar author names
1	Leová, Thi Lenka
1	Leová, Thi Viet Anh

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