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Eating disorders in sport
LINHART, Zdeněk
This bachelor´s thesis deals with the issue of eating disorders in sports. Theoretical part is focusing on well-known eating disorders and relatively new concept of orthorexia within the context of elite sports environment. Quantitative methodology used in our research unfolds the relationship between disordered eating and sport. Main objective is to verify the potential differences between athletes and non-athletes or amongst various athletic classifications. The research sample consisted of 373 Czech high profile athletes and 240 non-athletes. In Czechia, no studies on this topic have been published so far. Therefore, this paper tries to offer some perspective.
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Crisis Recovery Management
Bureš, Stanislav ; Linhart, Zdeněk (advisor)
This thesis deals with crisis management. The theoretical part deals with the definition of basic concepts from several authors. The custom thesis analyzes the effectiveness of the deployment of the Army in the region. I used the measurement methods of historical comparisons or desired state by the CPM (Critical path method) in a particular situation. After the analysis follows the recommendations on how to get more efficient deployment of armed forces for unexpected events and to accelerate the return to economic stability.
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Crisis Recovery Management
Bureš, Stanislav ; Linhart, Zdeněk (advisor)
This thesis deals with crisis management. The theoretical part deals with the definition of basic concepts from several authors. The custom thesis analyzes the effectiveness of the deployment of the Army in the region. I used the measurement methods of historical comparisons or desired state by the CPM (Critical path method) in a particular situation. After the analysis follows the recommendations on how to get more efficient deployment of armed forces for unexpected events and to accelerate the return to economic stability.
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Indices of Advertising Virality
Konvalinková, Monika ; Linhart, Zdeněk (advisor) ; Jeřábek, Zbyněk (referee)
This Bachelor's thesis measures the change in the attitude to and memorability rate of a product or a service promoted with humorous advertising in comparison with informative advertising. In the theoretic part are defined terms such as advertising, humour in advertising, attitudes and memory. In the practical part I investigate the change in the attitude and rate of remembering comparing two commercials using a questionnaire survey. These commercials are: a humorous commercial from T-mobile and an informative commercial from O2, i.e. commercials from competitors promoting similar services focusing on the same sort of customers. This survey is aimed at students. The research results are subsequently used for improving commercials defining possible deficiencies of both spots in terms of memorability of the brand and service.
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Terminal Strategy for Innovation
Zaporozhchenko, Dmytro ; Linhart, Zdeněk (advisor) ; Jeřábek, Zbyněk (referee)
Thesis is dedicated to the topic: "Preparation of sale of Innovation with a Company" and was applied to the innovation of Food Delivery Service. The main objective is to quantify factors for innovation and sales with the company prior to the approval of the project and assess whether and under what conditions this sale is effective and real. Marketability is demonstrated on turnover in segment categories as Age and marital status. Reliability turnover in the segment has been demonstrated by ratio between weighted arithmetic mean and median. The partial goal is to identify whether, and how much innovation can give the customer a sense of freedom and care when using this innovation.
The thesis contains theoretical and methodological part a survey to determine the potential sales growth in the segment. This is an innovation Delivery of food to customers focusing on the younger and older age groups living independently.
Advanced statistical methods were not applied because the normality of the basic database was excluded.
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Web Advertising of Projects and Innovations
Plekhanova, Alexandra ; Linhart, Zdeněk (advisor) ; Jeřábek, Zbyněk (referee)
The thesis tests the promotion of innovative educational portal Udemy.com that offers online education. Herewith the term "education" in this context means not qualification courses for the purpose of obtaining a university or other professional degree or diploma, but education for personal and professional development. Thus, this work tests only online form, not face-to-face education.
The aim of the thesis was to test the effectiveness of the innovations and projects promoting to the venture investors and managers on the World Wide Web. In this relation project means a web site.
The practical part includes mainly the study of forms and channels of promotion, the effectiveness of the forms and channels and the impact of adding the component medias in order to shorten the introduction process of an innovation project Udemy.com. We are interested in medias from which the potential customers perceive the advertising and promoting of online education and which form of promotion induces them to involve in online courses participation.
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Experiments with Web Advertising
Ondryáš, Radek ; Linhart, Zdeněk (advisor) ; Libor, Libor (referee)
Summary This thesis deals with measuring of the advertising impact on attitude changes of web visitors. Values were measured on the target web sites' of the company Fermat Group a.s. via Google Analytics. Parameter differences gained by testing of web sites visitors behaviour before and after the advertising position were compared. The tested advertising "Big machines for heavy manufacturing" led to fullfilling the set goal of the increase in a number of the target web sites' total display. Measurement results were statistically tested. Moreover, a questionnaire survey concerning perception of an online advertising was carried out.
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Changing Attitudes by PR Message
Dupalová, Lucie ; Linhart, Zdeněk (advisor) ; Libor, Libor (referee)
The aim of this work was to transfer the attitudes of stakeholders through a text message on the social network Facebook. High context communication (along with the soft sell) and low context communication (along with the hard sell) was tested.
The thesis shows the importance of communications to content usability for marketing purposes. High context communication generally affect the interviewee to favor all kinds of instrumental solutions (using soft sell and negatively excited emotions against institutional solution). While low context communication focused on explosions (hard sell and facts) influenced the interviewee to prioritize institutional solutions (insurance) of 49 % against to the promoted explosions.
The investigation also tested attitudes of the two stakeholders, farmers and retailers on the issue of floods and drought and the status of institutions (state and insurance) in this issue. The thesis suggests that farmers are more trusting against institutional solutions (insurance, subsidies), and less trusting are against instrumental solution (alternative technology). The exact opposite is a group of businessmen.
The meaning of this thesis is the recommended draft for a insurance communication (slogan) against these stakeholders to raise awareness about themselves.
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Attributes of Affluence in Promotion and Education
Juráková, Elena ; Linhart, Zdeněk (advisor) ; Libor, Libor (referee)
The thesis deals with effiency of marketing communications tools used with focus on preschool children. In the thesis are described ways of brain processing of stimuli at preschool age, behavior, ways of education, and view of marketing on children. In analytical part there is tested the strength dependence of relationships between factors: parent, child, sales promotion, audiovisual advertising on television.
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Prestige
Kurinnaia, Anna ; Linhart, Zdeněk (advisor) ; Jeřábek, Zbyněk (referee)
There are a number of factors affecting demand for the services of hotels. Selection and satisfaction of visitors also affects the prestige of the hotel, which can also affect the attitude of clients, company market position and its image. This thesis analyzes the factors involved in the decision making process of customers of the hotel and how visits, meetings or communications with the VIP persons may affect future demand of the hotel. The aim of this work is to test the differentiating factors of market segments to increase sales capacity utilization and linking processes in selected hotel.
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