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The revolt of 1953 and its interpretation in the tendentious newspapers in the GDR and Czechoslowakia
Kyselová, Petra ; Konrád, Ota (advisor) ; Nigrin, Tomáš (referee)
The aim of the bachelor work "Uprising from the 17th March 1953 and its interpretation in biased press in DDR and ČSR" is to characterize the basic characters of the uprising, which took place firstly on 16th end 17th June in eastern Berlin and then in other east-German cities. In the first part I am trying to describe especially the reasons of this event, its course with focus on crucial moments, which influenced the following course of the uprising. I am also focusing on results, which this event had on other social-political development of the divided Germany. In the second part of my work I am characterizing the immediate interpretation of this event, created by the biased press in DDR and ČSR. In each country I will investigate the interpretation in party-, labor unions- and youth press. With consideration of control and censorship mechanisms, which in each country got concrete outlines, during investigation of interpretation of this event I will try to search for differences between periodicals and later between the two countries. I will observe, how each periodical characterize the event and if some unbiased facts and thoughts could have appeared. In comparison between the countries, my question is, if it was necessary the information coming from eastern Germany designated for Czechoslovak...
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Story of the Sternberg's Property in 20. Century
Kyselová, Petra ; Županič, Jan (advisor) ; Dvořáková, Michaela (referee)
Dissertation Story of the Sternberg's Property in 20th Century in general meaning summarize the transformations of Czech castles and palaces in the mentioned period, when the proprietor and usage has been changed many times, while this fact destined the property to changes of exteriors and especially interiors. This dissertation is related to the destiny of nobility and its property and in the second half of the 20th century especially to development of historical care institutions, which administrated the objects transferred into the property of the government. Detailed description is given to tree objects, owned at the beginning of 20th century by the Sternberg family. Into palace Březina (district Rokycany), originally the summerhouse of the family, was moved a forestry school with its students and teachers. Castle Český Šternberk (district Benešov), ancient family seat, survived the Second World War under receivership, after nationalization was as a historical monument of 1st category with its original furniture opened to public. From the nearby palace Jemniště family moved all the furniture after the palace was sold by the receiver without letting them know. To the new owner, member of NSDAP, the property was nationalized by the Beneš decrees. State-owned palace Jemniště hosted for the next 50...
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The revolt of 1953 and its interpretation in the tendentious newspapers in the GDR and Czechoslowakia
Kyselová, Petra ; Konrád, Ota (advisor) ; Nigrin, Tomáš (referee)
The aim of the bachelor work "Uprising from the 17th March 1953 and its interpretation in biased press in DDR and ČSR" is to characterize the basic characters of the uprising, which took place firstly on 16th end 17th June in eastern Berlin and then in other east-German cities. In the first part I am trying to describe especially the reasons of this event, its course with focus on crucial moments, which influenced the following course of the uprising. I am also focusing on results, which this event had on other social-political development of the divided Germany. In the second part of my work I am characterizing the immediate interpretation of this event, created by the biased press in DDR and ČSR. In each country I will investigate the interpretation in party-, labor unions- and youth press. With consideration of control and censorship mechanisms, which in each country got concrete outlines, during investigation of interpretation of this event I will try to search for differences between periodicals and later between the two countries. I will observe, how each periodical characterize the event and if some unbiased facts and thoughts could have appeared. In comparison between the countries, my question is, if it was necessary the information coming from eastern Germany designated for Czechoslovak...
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Story of the Sternberg's Property in 20. Century
Kyselová, Petra ; Županič, Jan (advisor) ; Dvořáková, Michaela (referee)
Dissertation Story of the Sternberg's Property in 20th Century in general meaning summarize the transformations of Czech castles and palaces in the mentioned period, when the proprietor and usage has been changed many times, while this fact destined the property to changes of exteriors and especially interiors. This dissertation is related to the destiny of nobility and its property and in the second half of the 20th century especially to development of historical care institutions, which administrated the objects transferred into the property of the government. Detailed description is given to tree objects, owned at the beginning of 20th century by the Sternberg family. Into palace Březina (district Rokycany), originally the summerhouse of the family, was moved a forestry school with its students and teachers. Castle Český Šternberk (district Benešov), ancient family seat, survived the Second World War under receivership, after nationalization was as a historical monument of 1st category with its original furniture opened to public. From the nearby palace Jemniště family moved all the furniture after the palace was sold by the receiver without letting them know. To the new owner, member of NSDAP, the property was nationalized by the Beneš decrees. State-owned palace Jemniště hosted for the next 50...
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Design and Implementation of New Process for Call Center for Concrete Organization
Kyselová, Petra ; Střížová, Vlasta (advisor) ; Říhová, Zora (referee)
This paper deals with the definition of Corporate Communication and the specifics of telephonic communication with the customer, and further definition of the Process and Process Management focused on process analysis ,which is part of the practical part. Extensive section is devoted to practical study. The benefit of this paper is a comprehensive view at the business model of BEZREKLAMKY s.r.o. The paper deals with analyzing the present state of business model, under which are determined possibilities to increase the efficiency of the process. The last part is devoted to assess the advisability of establishing cooperation at a distance by phone. This process is designed with all the formalities so that it can be directly imlplemented into the current model.
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Corporate communications and public relations on the internet
Kyselová, Petra ; Střížová, Vlasta (advisor) ; Kubeš, Jiří (referee)
This paper deals with the definition of what is corporate communication and public relation and further possibilities for their use in the Internet environment. The paper provides a comprehensive view for managers dedicated to this issue, as well as relatively independent public. The greater part of the paper is focusing on the issue of public relations and the concept of internet websites. Benefits of this paper is a comprehensive view of the corporate communications and PR. Corporate communications or PR matters are for organizations and for other interest groups, which include the general public. The paper is focusing on influence of internet of individual management which is in connection with PR. The paper distinguished further possibilities PR activities with using Internet. Practical part examine the Internet presentation of Telefónica O2 Czech republic and the possibilities of communication with individual interest groups.
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Založení firmy individuálního podnikatele
Kyselová, Petra ; Zapletalová, Jitka (advisor) ; Černá, Jitka (referee)
Teoretická část: vymezení klíčových faktorů spojených s rozhodnutím podnikat, postup při založení podniku a úkony související se zahájením podnikatelské činnosti, tvorba zakladatelského rozpočtu pro kvantifikaci potřebné výše finančních prostředků. Praktická část: založení firmy ?Truhlářství Václav Doubek? - determinanty rozhodnutí podnikat, specifikace podnikatelského záměru, zakladatelský rozpočet kvantifikující kapitálovou náročnost daného záměru a odhad hospodaření v prvních letech.
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